Here in the beauty department of HC, we watch make-up tutorials on YouTube the way some girls speed through episodes of Orange is the New Black… actually, we do that, too. Despite our Netflix addiction, our first love will always be make-up, and the upcoming NYXCosmetics FACE Awards spotlights our heroes: the beauty vloggers of YouTube.
The FACE Awards is a contest to find The Beauty Vlogger of the Year on YouTube, and the competition is fierce. This past spring, 2,000 beauty vloggers entered the competition; a panel of judges then narrowed the pool down to 30 of the most talented vloggers. From there, the remaining contestants competed in a variety of challenges and strove to impress the public, who would be casting votes to determine the winner.
At the recent Generation Beauty (GenBeauty) convention, beauty enthusiasts were able to view the FACE Awards contestant videos in the NYX lounge and vote for their favorite vlogger. The weekend of GenBeauty resulted in over 40,000 votes being cast, and the number just keeps on growing. It’s expected to exceed 2012’s vote count three-fold!
The votes being cast will help to determine the top six lucky finalists who will be flown to Los Angeles to compete in a live show in August. The audience will be made up of fans and beauty junkies (like ourselves) along with celebrity judges and beauty experts. Contestants will be judged on their creativity with their makeup looks, their educational content, general makeup artistry and their personality (something that’s a crucial distinguishing factor in such a competetive industry).
The winner of the NYXCosmetics FACE Awards will receieve a prize that makes all of us beauty editors swoon: $25,000, consultations with professional makeup artists, a year’s supply of NYXCosmetics and the promise of a budding professional career in makeup artistry.
The stakes are high, and there are some truly talented make-up artists in the running (a Broadway-themed challenge made for some spectacular looks)! Your favorite vlogger will need your help (and your votes) to walk away with these fabulous prizes, so make sure to vote for your vlogger of choice. Remember that you can vote up to three times in one day!
We’ve been poring over these incredible looks and have definitely been inspired to create some out-of-this-world looks of our own. We’ve been voting daily and can’t wait to see which vlogger will walk away with the title (and those killer prizes!).
Check out the amazing looks and vote for your favorite here!