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Nicole Richie Debuts New Collection for QVC

What collegiette doesn’t love affordable designer fashion? And for you Nicole Richie fans, you are in luck!

Following in the footsteps of the Kardashian sisters and Rachel Zoe, Nicole Richie is hitting the home shopping networks to promote her latest fashion project, the Nicole Richie Collection by QVC.

On Friday, the style-savvy designer and her collection of budget-friendly clothes and handbags made their debut at QVC’s annual pre-Oscar bash, “The Buzz on the Red Carpet” held at the Four Seasons Hotel in Beverly Hills. Kim Kardashian, Molly Sims, and Stacy Keibler were among the many starlets who turned out for the red carpet event. While Richie looked stunning in an Emanuel Ungaro gown, nude Christian Louboutin heels and House of Harlow retro ’60s jewels, she told SheKnows that the most important thing about her new line is comfort.

“I want women to feel excited about the word comfortable,” Richie said. “I think women hear that word, and they think dowdy and unattractive. I’m trying to encourage women to get excited about that word.”

The Nicole Richie Collection by QVC includes pieces clearly inspired by her own signature boho-chic style including maxi dresses, blouses, and fringed hobo bags, ranging in price between $75 and $257. This is her third fashion line, following her accessories line House of Harlow 1950 from 2008 and her womenswear line Winter Kate from 2010.

Alexandra is a graduate from the University of New Hampshire and the current Assistant Digital Editor at Martha Stewart Living. As a journalism student, she worked as the Director of UNH’s Student Press Organization (SPO) and on staff for four student publications on her campus. In the summer of 2010, she studied abroad at Gonville and Caius College, Cambridge University, in England, where she drank afternoon tea and rode the Tube (but sadly no, she did not meet Prince Harry). Since beginning her career, her written work has appeared in USA Today College, Huffington Post, Northshore, and MarthaStewart.com, among others. When not in the office, she can be found perusing travel magazines to plan her next trip, walking her two dogs (both named Rocky), or practicing ballet. Chat with her on Twitter @allie_churchill.