At the third presidential debate of the 2016 election cycle, Donald Trump said four words intended to hurt and offend his opponent, Hillary Clinton: “Such a nasty woman.”
It’s no surprise that the internet had a strong reaction to his words. Instead of taking offense or lashing out at Trump on social media, many women who support Clinton embraced the word and called themselves “nasty,” too.
Among those who claimed the nickname as their own is Nasty Gal, which changed has its name to Nasty Woman on its website.
The brand also tweeted about the change.
#nastywoman coming soon @HillaryClinton #imwithher
— NASTY GAL (@NastyGal) October 20, 2016
And the Internet applauded.
@NastyGal @HillaryClinton thank GOD I need a nasty woman tshirt when I roll up to my polling place
— Melanie Germond (@melanieknits_) October 20, 2016
@NastyGal @HillaryClinton Tbh my first marketing brain thought was “omg I hope Nasty Gal does something amazing with this”
— Leah Jereb (@ljsayshey) October 20, 2016
Someone even had a suggestion for a men’s line, as inspired by last night’s debate.
@NastyGal @HillaryClinton Can we get some Bad Hombres for men, too?
— Christine Göös (@ChristineGoos) October 20, 2016
YAS, Nasty Gal! Or should we say, Nasty Woman?