Today, in news that is just totally uncool, luxury brand Moschino has taken to food-shaming women with a line of calorie-counting tees. Confused? Let us break it down.
If you’re looking for clothing that reminds you of how eating food equals digesting these horrific things called calories, Moschino has you covered. Their latest creation—gym T-shirts, which come in three equally awful styles—are so anti-body positive that we can’t even take it. We’re talking $130 for a white tee that not-so-subtly points out a delicious treat we know as ice cream contains 195 calories, which would require 30 minutes of jumping rope to work off. Absurd is putting it lightly, folks.
We can’t see any woman wanting to wear these, but we especially fear for those females who already suffer from negative relationships with food. Excessive exercise is just one harmful technique employed by those who suffer from eating disorders. Putting on paper—or in this case, an activewear T-shirt—the exact calculations and graphics to aid in this destructive pattern is beyond cruel.
Even for women with minor body image issues, what’s the first thing that will come to mind upon seeing these designs? Hmm…food seems like way more trouble than it’s worth. Linking some of our, yes, indulgent yet fave foods to their calorie count and the workouts needed to rid ourselves of the intake, well, that just takes food-shaming to a whole other level. And don’t get us started on that “100% fat free” tee. Go home, Moschino. You’re so obviously drunk.
What do you think of these tees, collegiettes? Harmless workout gear or unnecessarily destructive clothing?