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The Miffy x Target Holiday Collection Is Absolutely Adorable

If you’re doing your holiday gift shopping early (or just looking for things to add to your Christmas wish list), look no further. On Oct. 18, Target dropped its Miffy by Pillowfort holiday collection, which includes adorable Miffy-themed stuffed animals, pillows, blankets, and bedding. I don’t know about you, but I’m already obsessed. I mean, who doesn’t love some Miffy items with an adorable holiday twist?!

For those who are unfamiliar, Miffy is a beloved white rabbit from the Netherlands that has grown increasingly popular within the past few years. People love her because of how adorable and simple she is, and other companies — such as Starbucks — have done collaborations with Miffy: There have been Miffy keychains, Miffy cups, and even giant Miffy tote bags. Of course, every Miffy collection released has gone viral and become wildly popular, so it makes sense that Target would also hop on the bandwagon. And, online, shoppers are obsessed — already sharing the items they’re adding to their wishlist.

So, from what items are included to where to shop this adorable collection to how long this collection will be out, here is everything you need to know about the 2026 Miffy by Pillowfort Holiday Collection. BRB, adding all of these items to my cart… right now.

@meili_zzz Miffy x Target: Holiday Collection!!🥹🎄 put everything on my LTK & ShopMy đź”— they also restocked a bunch of items from drop 1! #miffy #target #miffyandfriends #targetfinds #miffylover @Miffy @target ♬ original sound – Meili Zhang

What’s in the 2026 Miffy by Pillowfort Holiday Collection?

The new Miffy by Pillowfort Holiday Collection features a variety of adorable, holiday-themed Miffy items, including weighted stuffed animals, pillows, blankets, and bedding. The items give all the holiday feels and would be perfect gifts for anyone who loves Miffy. (It’s me, I’m anyone.)

The collection includes:

Prices for these items range from $20 to $65 — so pretty budget-friendly if you’re looking to add some Miffy to your apartment or dorm room.

Where can I shop the Collection?

Pillowfort is Target’s exclusive home collection brand, meaning that this collection is only available to shop for at Target. Items can be found in-store or online.

How long will this collection be out for?

Items will be available while supplies last, so don’t wait up!

Grace Tran is a recent University of Houston graduate, aspiring writer, and passionate storyteller. She believes storytelling has the power to foster connection, challenge stigma, and help people feel seen. Gracie is passionate about mental health advocacy and encourages open, honest conversations about emotional well-being, identity, and the experiences that shape who we are.

Grace aspires to be a queer Asian Carrie Bradshaw. She writes for the wellness vertical and explores relationships, sex, mental health, identity, and the beautifully messy reality of navigating your twenties. She enjoys blending personal reflection with cultural commentary, whether she's unpacking dating trends, discussing self-growth, or examining the nuances of queer life. Her goal is to write articles that resonate with readers while offering representation, comfort, and a fresh perspective.

Grace aspires to build a career as a magazine and digital media writer, creating thoughtful, engaging stories that inform, entertain, and inspire meaningful conversations. She hopes to amplify underrepresented voices, especially within queer and Asian communities, while continuing to write stories that leave readers feeling understood, empowered, and a little less alone.

When she’s not writing, Grace is trying to navigate life as a twenty-something, collecting new experiences, and finding beauty in life's beautifully messy moments.