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This Beauty Brand Is Going Viral On TikTok & Everything’s Under $40

While it sometimes seems like the beauty world is oversaturated with a million products claiming to be miracle workers, this clean beauty brand is cutting through the noise. Enter: Merit Beauty. If your TikTok FYP is anything like mine, you’ve definitely seen this brand floating around the internet.

The brand is a favorite among beauty influencers like Mikayla Nogueira and A-list celebs like Cameron Diaz. While the brand markets itself as a luxury makeup brand, you’ll be happy to learn that it doesn’t come with a luxury price tag — all of their products are under $40.

The brand is known for its chic minimalist approach to beauty, and it promotes that all of their products are vegan and certified cruelty-free. Over the past few years, many students and early twentysomethings have been simplifying their beauty routines in the wake of the work-from-home era. According to those hyping up the brand on social media, Merit is a great option for creating a simple, polished, everyday makeup routine. Even Bethenny Frankel says in a TikTok, “This could be my favorite brand … I’m shocked by how much I’m obsessed.”

If you’re looking to revamp your makeup bag for the new year, Merit’s giving you options. And right now, you’ll get free shipping over $40 and a complimentary makeup bag on your first order. Here are a few Merit products people are raving about online.

Bronze Balm Sheer Bronzer

“This would be perfect for a beginner,” Mikayla shares in her TIkTok. Merit’s Bronze Balm Sheer Bronzer ($30) is a creamy stick that makes blending a dream. The brand itself even claims it’s “impossible to mess up.”

Signature Lip Lightweight Lipstick

The Signature Lip Lightweight Lipstick ($26) gives impressive color payoff with the comfortable formula of a balm. It’s loaded with plant-derived squalane and sunflower seed oil for moisture and boasts a super light finish.

Flush Balm Cheek Color

An Allure Best of Beauty winner, the Flush Balm Cheek Color ($28) adds a natural glow to the skin. TikToker Sarah Wolak tried the “insanely good” blush herself in a video posted to her account, saying, “What the heck kind of magic is in these products?”

The Minimalist Perfecting Complexion Stick

Looking for natural, lightweight coverage? The Minimalist Perfecting Complexion Stick ($38) has you covered — literally. This product claims to replace both foundation and concealer with a “light-to-medium coverage that stays breathable all day.” Plus, the stick includes sea daffodil extract, which the brand claims helps the appearance of dark spots.

Great Skin Instant Glow Serum

There’s a reason the Great Skin Instant Glow Serum ($38) is constantly selling out. This lightweight serum is loaded with four types of hyaluronic acid to deeply hydrate. Plus, the non-comedogenic formula makes it great for all skin types, even those with sensitive complexions.

Carli is a 2022 grad of the Fashion Institute of Technology in New York City and served as the style section editor for Her Campus. After being a national style writer for Her Campus, she launched Her Campus FIT. A born and raised Jersey Girl, she is a huge Bruce Springsteen fan. In her spare time she loves running, jamming to Taylor Swift, and tracking down the best burgers. Find her on Instagram @carliannescloset.