While it sometimes seems like the beauty world is oversaturated with a million products claiming to be miracle workers, this clean beauty brand is cutting through the noise. Enter: Merit Beauty. If your TikTok FYP is anything like mine, you’ve definitely seen this brand floating around the internet.
The brand is a favorite among beauty influencers like Mikayla Nogueira and A-list celebs like Cameron Diaz. While the brand markets itself as a luxury makeup brand, you’ll be happy to learn that it doesn’t come with a luxury price tag — all of their products are under $40.
The brand is known for its chic minimalist approach to beauty, and it promotes that all of their products are vegan and certified cruelty-free. Over the past few years, many students and early twentysomethings have been simplifying their beauty routines in the wake of the work-from-home era. According to those hyping up the brand on social media, Merit is a great option for creating a simple, polished, everyday makeup routine. Even Bethenny Frankel says in a TikTok, “This could be my favorite brand … I’m shocked by how much I’m obsessed.”
If you’re looking to revamp your makeup bag for the new year, Merit’s giving you options. And right now, you’ll get free shipping over $40 and a complimentary makeup bag on your first order. Here are a few Merit products people are raving about online.
- Bronze Balm Sheer Bronzer
“This would be perfect for a beginner,” Mikayla shares in her TIkTok. Merit’s Bronze Balm Sheer Bronzer ($30) is a creamy stick that makes blending a dream. The brand itself even claims it’s “impossible to mess up.”
- Signature Lip Lightweight Lipstick
The Signature Lip Lightweight Lipstick ($26) gives impressive color payoff with the comfortable formula of a balm. It’s loaded with plant-derived squalane and sunflower seed oil for moisture and boasts a super light finish.
- Flush Balm Cheek Color
An Allure Best of Beauty winner, the Flush Balm Cheek Color ($28) adds a natural glow to the skin. TikToker Sarah Wolak tried the “insanely good” blush herself in a video posted to her account, saying, “What the heck kind of magic is in these products?”
- The Minimalist Perfecting Complexion Stick
Looking for natural, lightweight coverage? The Minimalist Perfecting Complexion Stick ($38) has you covered — literally. This product claims to replace both foundation and concealer with a “light-to-medium coverage that stays breathable all day.” Plus, the stick includes sea daffodil extract, which the brand claims helps the appearance of dark spots.
- Great Skin Instant Glow Serum
There’s a reason the Great Skin Instant Glow Serum ($38) is constantly selling out. This lightweight serum is loaded with four types of hyaluronic acid to deeply hydrate. Plus, the non-comedogenic formula makes it great for all skin types, even those with sensitive complexions.