There’s nothing like new workout gear to really inspire us to get to the gym; and splurging on Lululemon is always a special treat for collegiettes. But how often do you walk into Lululemon (or any activewear store, really) and end up feeling overwhelmed by the massive selection? You’re left trying to sort through the yoga pants, running shorts, crossfit leggings… keeping them straight is a different story.
That’s why Lululemon is making a major change to how they’re merchandising their gear. Previously organized by fit from tightest to loosest, Lululemon will now be grouping its pants by “sensation”—as in, you’ll shop pants based on how they feel when you wear them. So don’t worry, collegiettes; you’ll still be able to get all your favorite leggings… they’ll just be organized under different groups. Categories include Relaxed, Naked, Tight, Hugged and Held-In; all a part of the “Engineered Sensation” movement that, according to Lululemon, has been two years in the making.
“At its core, Engineered Sensation is about how you want to feel,” the site explains. “Touch is a sensation that is defined by everything you feel: the fabrics against your skin, the pressure against your body, the friction, the flow of air passing over you as you move. All of these things are telling you how you’re interacting with the world. For us, understanding sensation is really about understanding how your body is moving and what you make that mean.”
What we love about this change isn’t just the fact that these new categories will make shopping for workout clothes so much easier. It’s that the focus is less on fit and size, and more on how you feel in the clothes you’re in—a distinction we’re glad to see.