Get active this Inauguration Day (both literally and figuratively).
Naja, a woman-owned lingerie company, is making a statement and calling you to be an activist on Inauguration Day. The brand is taking a stand for women, the environment and reproductive rights this Inauguration Day with its new launch. Naja believes “that smart, courageous, outspoken women will lead the pack in keeping core issues of women’s rights and environmental sustainability at the forefront over the next four years.”
Made by single mothers and out of upcycled, recycled, and digitally printed fabric, the Active(ist) sports bra will only set you back $20. The best part? One dollar from every bra sold will benefit Planned Parenthood. The remaining 19 dollars will cover production costs: Naja employs marginalized women and enforces eco-friendly production practices. The ethicial lingerie and sportswear company hopes to fight for better social consciousness through this launch. Naja is supporting Planned Parenthood because the brand’s founders believe that “everyone deserves affordable and high-quality access to health care.”
Sound like a pretty sweet deal? Check out the Naja website to get your hands on these cute and eco-conscious sports bras. Show your activism on Inauguration Day and get a cute sports bra—sounds like a win-win to me.