I, like most 20-somethings, am slightly obsessed with Lauren Conrad. From watching her on Laguna Beach and The Hills to seeing her grow into a full-fledged designer, Conrad has captured the attention of millennials and Gen Z everywhere who covet her California cool girl approach to fashion and beauty.
Luckily, we can now get one step closer to mastering the LC look with her new launch, Lauren Conrad Beauty.
Lauren Conrad Beauty is the latest of Conrad’s brands, but it’s been years in the making. In an interview with Cosmopolitan, Conrad said of the process: “I wanted to be involved in every step and develop a line that I felt really passionate about. I had a checklist that I needed someone to be able to get on board with — I wanted to do a line that was clean, vegan, eco-friendly, and ethically sourced. And we did.”
If one thing’s for sure, it’s that Conrad has perfected her aesthetic across all platforms. From LC Lauren Conrad to The Little Market, her signature Southern California style always shines through, and Lauren Conrad Beauty is no exception.
While the initial launch includes five products, Conrad says she plans on expanding the collection in the future. Right now you can expect a lipstick, liquid eyeliner, lip and cheek tint, lip gloss, and liquid highlighter, all packaged in sleek nude tones. Based on the photos, the products are perfect for painting a glowy-yet-glam face.
As if the LC stamp of approval wasn’t enough, all of the products are clean, vegan, and ethically-sourced, so they are gentle enough for even the most sensitive skin. Even the packaging is recyclable and compostable, so you can feel good about your purchase and its impact on the planet — not something you can always say about a beauty product.
For the start of the new school year, you deserve a makeup refresh. Clear a space in your beauty arsenal, you’re going to want everything from Lauren Conrad Beauty.
The Liquid Eyeliner, Lauren Conrad Beauty, $20, shop now
The Lipstick, Lauren Conrad Beauty, $20, shop now
The Lip & Cheek Tint, Lauren Conrad Beauty, $20, shop now
The Liquid Highlighter, Lauren Conrad Beauty, $26, shop now
The Lip Gloss, Lauren Conrad Beauty, $18, shop now
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