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Kylie Jenner is Launching Velvet Lip Kits

It is public knowledge that Kylie Jenner loves to surprise her fans. Whether it is by creating a brand new product like her eye pallet or launching a pop-up store, she is truly unpredictable. But one thing fans never saw coming was her ditching the famous matte lip kit for something, well, velvet. 

On Friday night Jenner announced via Snapchat, of course, a velvet line of Lip Kits. Yup, velvet. According to Teen Vogue, Jenner said “I did these for my girls who don’t really love a matte lip.” 

She will be launching four shades to start but it can probably be assumed that there will be more later on. The colors are all neutral shades and they have super cute names: Rosie, Harmony, Charm, and Dazzle. 

In case you are wondering what velvet actually means, it is basically a smoother version of a matte and a bit softer. Here they are swatched. 


Left To Right: Charm, Harmony, Dazzle, Rosie  new #VELVET lip kits launch March 16th 

A post shared by Kylie Cosmetics (@kyliecosmetics) on

The colors are dropping on March 16 at 3 p.m. PST so you might want to get your credit card out now. 

Isabel is a currently the Evening & Weekend Editor at Her Campus and a student at New York University in the Global Liberal Studies program with a concentration in Contemporary Culture and Creative Production. When she is not watching Gilmore Girls or playing with puppies at the local pet store, she spends her time freelancing for numerous publications about celebrities and life. You can find her work on the websites of Cosmopolitan, Marie Claire, Seventeen, Elle, and Buzzfeed. Follow her on Instagram at @isabelcalkins.
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