Along with “musician, songwriter,” and “actor,” Harry Styles can now add “beauty founder” to his resume. Harry Styles’ beauty brand, Pleasing, is finally here. The star has been teasing the launch of his gender-neutral brand for a while, from wearing a sweatshirt on the streets of New York last month and posting cryptic TikTok content to teasing the Pleasing logo on billboards after one of his Love On Tour performances. The new beauty collection includes nail polish, an illuminating serum, and a two-in-one eye gel and matte lip oil — all ranging from $20 to $65. The products are now available for preorder on Pleasing.com — which is quite aesthetically pleasing in itself — and will start shipping on November 29.
In an interview with Dazed Magazine, Styles says: “the essence of Pleasing is about finding those moments of joy and showing them to people” and that each product is meant to help you “feel beautiful.” Even the advertisements for Pleasing include models of all gender identities and all ages, implying that the brand is not just for one demographic; rather, Pleasing is for everyone.
The new collection comes with four unique nail colors: Perfect Pearl (a pearlized white), Pearly Tops (a clear, fairy-like shade with a matte finish), Inky Pearl (black with a deep blue undertone), and Granny’s Pink Pearls (the perfect Fine Line-esque pink). You can get Perfect Pearl and Pearly Tops for $20 each, but if you want Granny’s Pink Pearls and Inky Pearl, you’ll have to spend $65 for the full set — which might seem a lot to spend on nail polish at first. However, just think about how much you’d regularly spend on a salon manicure; it’s probably at least $30, so treating yourself to the Perfect Polish Set might not be as much of a splurge as you think.
Apart from the nail sets, the brand’s skincare products are ideal for the Harry stan looking for that perfectly imperfect facial glow that Styles himself emulates so well. The Pleasing Pen is a two-in-one eye gel and matte lip oil that’s perfect for college students on the go, and the Pearlescent Illuminating Serum includes Vitamin B5, antioxidants, and amino acids to give you healthy, smooth shine.
I know we all want a taste of Harry’s new business venture, but remember, you’ll have to wait until November 29th for them to ship — so be sure to pre-order on the Pleasing website to refresh your beauty cabinet just in time for the holidays. Until then, I’ll be following every product review, including this one from Styles’ celebrity BFF, Lizzo.
Along with musicians like Rihanna, Selena Gomez, and Ariana Grande who have launched their own beauty brands, Harry is proving his multi-hyphenate status one nail polish at a time. Now, all we need from Harry is a new album and we’ll be completely ready for the holiday season. And if you weren’t able to experience his music at Love On Tour this fall, use Pleasing as a way to get your Harry fix. I know that’s what I’ll be doing.