As brands across the world hold themselves accountable for the way they serve the Black community, both as consumers and employers, Harper Wilde is hoping to support Black women and girls in a big way. After years of Limited Edition partnerships benefiting different organization supporting girls and womxn, for the first time the brand is partnering with an organization that specifically supports Black women.
The company created a version of its popular sports bra “The Move” with the words “Black Lives Matter” inscribed on the band. All profits made from this bra will go to the Loveland Foundation, an organization that brings mental health support and healing to Black women and girls across the country with their therapy fund, which aims to close the cost barrier Black women have towards receiving treatment.
Unlike their previous partnerships, Harper Wilde decided that this would not be a Limited Edition partnership, launching the start of their effort to be anti-racist. The company, whose models have traditionally been up of 61 percent Black, Indigenous, and women of color, pledged to continue that diversity and always maintain over 50 percent BIPOC among its models. In addition to donating $3000 to bail funds and Black Lives Matter chapters across the country, the company claims that as Harper Wilde continues to expand, 25 percent of its interviewees for new members of its team will be Black, Indigenous, or People of Color.
“The Move: Black Lives Matter” is available for $50, and can be purchased here.