100% of the Proceeds of This Sports Bra Will Support Black Women and Girls

As brands across the world hold themselves accountable for the way they serve the Black community, both as consumers and employers, Harper Wilde is hoping to support Black women and girls in a big way. After years of Limited Edition partnerships benefiting different organization supporting girls and womxn, for the first time the brand is partnering with an organization that specifically supports Black women.

 
 
 
 

 
 
 
 
 
 
 
 
 

If you know us, you know we aren’t afraid to take a stand when it comes to the causes we care about. In the past year and a half, we have donated over $30K to different organizations that support girls and womxn. Admittedly, none of those organizations have been specific to the Black community. That Changes today. 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠, 𝐓𝐡𝐞 𝐌𝐨𝐯𝐞: 𝐁𝐥𝐚𝐜𝐤 𝐋𝐢𝐯𝐞𝐬 𝐌𝐚𝐭𝐭𝐞𝐫 For the first time ever, we are donating 100% of proceeds to an organization. All proceeds of this bra will be donated to @thelovelandfoundation, an organization committed to showing up for communities of color in unique and powerful ways, with a particular focus on Black women and girls. Also, this isn’t a “Limited Edition” partnership, because this movement has a long way to go—WE have a long way to go. This is only one part of what we are doing as a company and as individuals to be actively anti-racist. Swipe through to see how we plan to continue supporting our Black community.

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The company created a version of its popular sports bra “The Move” with the words “Black Lives Matter” inscribed on the band. All profits made from this bra will go to the Loveland Foundation, an organization that brings mental health support and healing to Black women and girls across the country with their therapy fund, which aims to close the cost barrier Black women have towards receiving treatment. 

Unlike their previous partnerships, Harper Wilde decided that this would not be a Limited Edition partnership, launching the start of their effort to be anti-racist. The company, whose models have traditionally been up of 61 percent Black, Indigenous, and women of color, pledged to continue that diversity and always maintain over 50 percent BIPOC among its models. In addition to donating $3000 to bail funds and Black Lives Matter chapters across the country, the company claims that as Harper Wilde continues to expand, 25 percent of its interviewees for new members of its team will be Black, Indigenous, or People of Color.