Every single time Glossier drops a new product, it seems like people already have their cards out ready to purchase – or people are trashing it and coining it as awful before even knowing what it is. There is no middle ground and their following, almost cult-like, is always there to back them up. It’s hard to figure out what to actually believe!
Glossier, whether you like it or not, has a killer marketing team and social presence which is definitely a huge factor for the “hype” on Instagram. We’ll call them the Supreme of skincare, and to no surprise the newest release is already making its way around Instagram and Twitter. It’s called Bubblewrap, an eye and lip cream.
Will you be trying it?
Here’s the tea
Bubble wrap is a 2-in-1 eye and lip cream. It has hydrating and plumping properties and contains ingredients like hyaluronic acid, squalane and avocado oil with a light, feather-like texture. On social media, some people are loving the hydrating ingredients like squalane and hyaluronic acid, but some are squashing the product for the hidden silicones and phthalates.
Show me a review of glossier Bubble Wrap from someone who doesn’t have “use my code for 10% off” in their bio
— julia lewis (@JewelsLewels) May 2, 2019
The online chatter
Glossier releases were pretty polarizing on social media upon release, so you can’t help but wonder: is it legit? Glossier has some cult classic and favorite products. Boy Brow – yes! Balm Dot Com? Pick your flavor, but the product is loved by many! Will BubbleWrap reach that status?
Would you use an eye cream on your lips too? It’s a weird concept so I think it will all come down to texture. Mega beauty blogger queen, @sortofobsessed on Instagram gave Bubblewrap a solid review as a day cream, favoring its airy texture, but just mediocre as a night cream and lip balm.
Related: I Just Found the Best Product to Soothe My Dry Skin After Too Much Time in the Sun
@EsteeLaundry, the anonymous, call out Queen of the beauty industry had some harsh words to say about Bubblewrap. Glossier has been called out numerous times for the amount of waste that comes with purchasing their products. Is @EsteeLaundry right to call Glossier tone-deaf for naming the product Bubblewrap, or is it a reach?
The verdict is in that thoughts on Bubblewrap on social media are pretty divided. It’s a new product, so if you’re looking to buy it and want a good review, it’ll be best to wait at least a month so your fave bloggers can really try it and give full feedback.