The First Moschino x H&M Ad Campaign Dropped & It’s Extra AF

It’s the collaboration we all have been waiting for, without even knowing it. Moschino and H&M combined their fashion expertise to create the ultimate campaign, Moschino [tv] H&M. Although the collaboration was announced back in April, the first ad campaign has finally dropped, and we are still in awe.

Not only is the collection oh so fierce, but the latest ad campaign features Gigi Hadid and we are so about it. WWD unveiled the sneak peaks to the ad campaign, giving us a glimpse into just how extravagant the campaign is.

With tons of gold and glittery accents, the latest ad campaign is absolutely stunning, making us all the more excited for this collab to FINALLY drop. 

Jeremy Scott, the creative director of Moschino, said in a statement reported on Fashionista, “The Moschino [tv] H&M lookbook is like a party; celebrating the fun, the pop, the creativity and the energy of the people and the collection.”A common trend in many looks involves a throwback to the 80s and 90s, as well as the use of cartoon characters (yes, that includes Disney’s most-loved characters) and MTV characters and logos. This campaign hits close to home with all the nostalgia feels.

Along with the sentimental aspect of the collection, the use of metallics, rhinestones, “bling,” an edgy black vibe, and so much more in an array of diverse silhouettes from bold hoodies to dazzling socks. The full collection includes womenswear, menswear, accessories, and even clothing for your dog — yes, I said dog. 

You can make a statement in your very own Moschino [tv] H&M fur jacket, or whatever catches your eye. Moschino [tv] H&M collection will be sold online and in select stores on November 8, but don’t take your time on the looks you love because they are expected to sell out rapidly. So, basically, this is your chance to fill your wardrobe with designer clothing, at H&M’s low prices. Prepare yourself before the fashion world goes mad by checking out the full lookbook here.