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Everything You Need To Know About PYT Beauty, the Sustainable and Affordable Beauty Brand That Just Dropped at Target

PSA: PYT Beauty just dropped on Target.com and in Target stores nationwide, and it is absolutely everything. This clean and affordable beauty brand just underwent a total makeover, and my wallet is ready for a splurge. Not only has PYT completely relaunched with sustainable packaging, they’ve also added TONS of new products to their line and lowered their prices. That’s right. All products range from just $12-$28, so you don’t have to compromise price for high-performing and sustainable products. Here are my faves from the collection:

1. The Upcycle Eyeshadow Palette

[bf_image id="nmp3p2w8kg62jbkbjms8n"] Whether you’re looking for a ~pop of color~ or a more natural look, you can’t go wrong with the Upcycle Shadow Palette. The palette, containing 12 highly pigmented colors, comes in four shades: Cool Crew Nude, Party in the Nude, Rowdy Rose Nude, and Warm Lit Nude. My personal fave is the Rowdy Rose because it’s a beautiful combination of nudes and pinks—both shimmery and matte. Not to mention, this palette is the first ever mono-plastic recyclable pattette where the metal pans pop out so that you can recycle the pans, palette, and even the box!

Upcycle Eyeshadow Palette, www.target.com, $28, shop now

2. Holy Grail Brow Gel

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If you’re all about the fluffy soap brow look, you absolutely need to try the Holy Grail Brow Gel. It’s a clear formula that tames, defines, and sets brows for a natural, polished look—no matter your brow color! It also doubles as a clear eyelash primer, so you’re getting the best of both worlds with this one! 

Holy Grail Brow Gel, www.target.com, $16, shop now

3. So Extra Tinted Lip Balm

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PYT knows you shouldn’t have to choose between a lip balm and lipstick, and that’s where the So Extra Tinted Lip Balm enters the chat. It’s formula contains hyaluronic acid, acai berry oil, vitamin E, and coconut oil so that your lips will be feeling extra soft and smooth. It also comes in 3 sheer shades for the perfect pop of color to add to any look.

So Extra Tinted Lip Balm, www.target.com, $16, shop now

4. Baby Got Base Face Primer

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Say goodbye to pores, fine lines, and imperfections with the Baby Got Base Face Primer. It’s ultra-lightweight and clear formula makes it the perfect makeup base no matter what your skin tone or type is. It also contains nourishing skincare ingredients like hyaluronic acid and jojoba seed oil so that your skin stays moisturized and hydrated for that summertime glow.

Baby Got Base Face Primer, www.target.com, $18, shop now

The Her Campus National Editors write about products we love and think you’ll love too. Her Campus has affiliate partnerships, so we get a share of the revenue from your purchase. All products are in stock and all prices are accurate as of publication.

Georgia is a junior in the Accelerated Masters Program studying marketing with an emphasis in digital and social media. She is the director of social media for Her Campus at Alabama. She loves taking Instagram pictures, going to Trader Joe's, and making vegetarian food!
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