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Megan Charles / Her Campus
Style > Beauty

College Beauty Awards: The 15 Best Base Makeup Products, from Foundation to Contour

The Her Campus National Editors write about products we love and think you’ll love too. Her Campus has affiliate partnerships, so we get a share of the revenue from your purchase. All products are in stock and all prices are accurate as of publication.

Quality base makeup can be positive and transformative. The reason? Well, complexions are complex, and everyone has such varied needs when it comes to coverage products. If you do find your perfect shade match or concealer consistency, it’s kind of life changing. And no, we’re not just being dramatic. The Her Campus community was very vocal about how one amazing blurring powder or satiny highlighter can make their whole semester better.

Without further ado, we’re here to help you find the golden ratio of foundation, concealer, contour, blush and highlight that is truly sublime. We have inclusive shade ranges, color correctors and expert coverups — and even if you rarely wear makeup, we’ve got something here for you too. Cue all of the selfies.

First Light Priming Filter Face Primer

BECCA, sephora.com, $39; shop now

This primer combines so many good things in one: hydration, glow, and a natural-looking finish. It perfectly preps your skin for makeup, but also can be worn on it’s own if you’re feeling a translucent look.

Smooth Sailing 360° Eye Primer

Wander Beauty, sephora.com, $39; shop now

Good morning to this eye primer only. In contrast to other primer formulas, this is thin and liquidy so it easily blends out and sinks into the skin. It’s so common to come home from a long day of class and find your makeup smudged and dull, but incorporate this primer into your eye makeup routine and that’ll never happen again. 

Pro Filt’r Soft Matte Longwear Foundation

Fenty Beauty, sephora.com, $35; shop now

College women can’t stop talking about Fenty Beauty, and it’s easy to understand why when this foundation completely changed the beauty industry for the better. This full-coverage formula has shades for every skin tone, and you can easily build it on to cover blemishes and scarring as needed. 

Infallible Fresh Wear Foundation

L’Oréal, ulta.com, $15; shop now

Becoming a longwear foundation person, how about you? This formula falls perfectly between medium and full coverage, and it lasts all day. Seriously, no touch-ups needed, because we don’t need that kind of stress in our lives. 

Ultra Repair Tinted Moisturizer

First Aid Beauty, sephora.com, $35; shop now

No-makeup makeup is all over Instagram right now, especially for daytime looks, and students are loving a natural finish. Opt in for this tinted moisturizer that evens-out your complexion, while retaining that lightweight lotion feel. 

Born This Way Super Coverage Multi-Use Sculpting Concealer

Too Faced, sephora.com, $35; shop now

This formula conceals, contours and highlights — yes, really. Even the darkest under-eye circles don’t stand a chance against the full-coverage. We love to go foundation-free and wear this as our only coverage product for the day because it’s that good

Dark Circle Treatment Concealer

Maybelline, ulta.com, $10; shop now

Multiple Her Campus community members revealed that this was their introduction to the world of concealer, and they’ve been religiously using it since first application. It’s everything you could want to hide dark circles, and the built-in sponge makes application even easier if you’re a makeup newbie. 

MegaGlo Contouring Palette

Wet n Wild, cvs.com, $6; shop now

This is an easy-to-use contour powder for when you’re trying to sculpt in a hurry. Build it on for heavier definition, and brush it on lightly to add sheer coverage to your look. 

Cali Contour Palette

Smashbox, sephora.com, $35; shop now

If you take contouring very seriously, this one’s for you. It’s got highlight, bronzer and blush powders to create warm, glowy looks for days. 

Stellar Lights Highlighting Palette

Milani, walmart.com, $11; shop now

This highlight trio helps you achieve any kind of shimmer with a single palette. Wear just one — though we love to wear all three at the same time for a very ~extra~ look. 

Magic Beauty Balm Stick

Honest Beauty, target.com, $15; shop now

This balm legit gives the most natural-looking shimmer we have ever seen. Smear it all over your highlight points and eyelids for a dewiness that looks like you came straight from a facial. 

Rose Powder Blush

Milani, target.com, $7; shop now

This blush comes in four romantic shades, and we own them all. It has a good amount of pigment without being too potent, so simply use a brush or sponge to blend it in for a rosy finish. 

Tender Flesh Blush

Flesh Beauty, ulta.com, $26; shop now

This blush won of our hearts as soon as we felt the texture that was more cream-like than powder. It’s richly pigmented, and comes in the most perfect variety of colors (bold shades included). 

Continuous Setting Mist

Morphe, ulta.com, $16; shop now

Depending on the season and your skin type, you’re probably no stranger to makeup melting off your face. So, say hello to this amazing setting mist that sets both liquid and powder makeup with a fresh finish! 

Perfect Setting Powder

Cover FX, ulta.com, $16; shop now

Not only does this powder set makeup, but if you love to bake it creates a blurred look. We also love that there’s a translucent finish option for light and deep skin tones.

Gina was formerly the Beauty & Culture Editor at Her Campus, where she oversaw content and strategy for the site's key verticals. She was also the person behind @HerCampusBeauty, and all those other glowy selfies you faved. She got her start in digital media as a Campus Correspondent at HC Cal Poly San Luis Obispo, where she graduated in 2017 with degrees in English and Theater. Now, Gina is an LA-based writer and editor, and you can regularly find her wearing a face mask in bed and scrolling through TikTok.