Bobbi Brown Is Ditching Her Heels in 2019 for a Badass Reason

Makeup icon Bobbi Brown has announced that she's selling her entire designer shoe collection in partnership with GREATS and is donating 100% of the proceeds to charity. After finding out that their classic sneaker 'The Alta' was one of Brown's favorites, the sneaker brand challenged her to ditch her unused heels in favor of their sneakers for the good cause.

The Brooklyn-based sneaker brand focuses on creating affordable luxury sneakers without compromising on comfort or style. Their sneakers can be worn anywhere from "brunch to the boardroom," making them practical for a girlboss like Brown. The beauty mogul stated, "I am proud to be named ‘One of the Greats’ by partnering with this amazing brand, and donating my collection of high heeled shoes that have lived in my closet, but received very little wear."

100% of net proceeds will go directly to Girls Inc. to support the growth and success of young women. The charity aims to create a pro-girl environment by educating on healthy living, academic enrichment and support, and mentoring to build life skills. 

Brown's entrepreneurial spirit extends far beyond founding Bobbi Brown Cosmetics — since leaving the cosmetics company in 2016, Brown has turned her focus to wellness. Making a name for herself in the wellness sector, Brown started her own wellness company Evolution 18, launched her own website Just Bobbi, and authored nine beauty and wellness books. 

Happen to be a size 7 like Bobbi? You can shop Brown's shoe collection via thredUP's Shop Her Closet Initiative! Each pair comes directly from Brown's personal wardrobe and includes designers like Prada and Christian Louboutin. Brown hopes the movement inspires women everywhere to "cut the shoe clutter" by ditching their unused heels.