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To Master This Aesthetic, Grab Your Bestie

Whenever I think of Pinterest’s bestie aesthetic trend, the cute little broken heart magnetic necklaces from Claire’s from the early 2000s instantly come to mind. Other than the iconic magnetic necklaces, the bestie aesthetic embodies BFFs posting selfies together constantly, flaunting matching phone wallpapers, and wearing coordinated fits. 

So, what exactly is the bestie aesthetic?

Pinterest recently released the new bestie aesthetic in their 2022 Trend Report, claiming that “2022 will be a year for honoring your chosen family.” According to the report, some of the most searched terms on Pinterest have been “friendship tarot spread,” “friendship ring,” and “friendship tattoos for guys.” The bestie aesthetic can truly suit anyone and their BFF and can be accomplished through something as simple as getting matching bracelets or something as permanent as getting matching ink. Pinterest’s annual trend reports have been used to determine other popular trends, including pearlcore.

You honestly can’t tell me that you don’t remember this 2010 PB & J vibe from Claire’s. I’m pretty sure I had some of these matching shirts with my bestie back in the day. We knew exactly how cool we were.

the bestie Aesthetic is thriving in popular culture

The bestie aesthetic has grown in popularity in the past few years, with celebrities and influencers hopping on the bandwagon. For example, Ariana Grande’s “7 rings” talks about buying rings for six of her dearest friends, Tayla Parx, Victoria Monet, Njomza, Alexa Luria, Courtney Chipolone, and Kaydence. The bestie aesthetic has also been prominent in other recent jams, like “Best Friend” by Saweetie and Doja Cat, which focuses on celebrating friendship and female empowerment. The music video shows both women emulating matching vibes, including matching fits, accessories, and even BFF tattoos on their hands.

Celebrity bestie duos (and trios) have also taken to Instagram and TikTok to show off their ride-or-dies, including Gen Z singer Olivia Rodrigo with her best friends Iris Apatow and Madison Hu. Rodrigo and Apatow even solidified their friendship in ink by getting tiny matching heart tattoos on their pinky fingers. TikTokers Charli D’Amelio and BFF Avani Gregg followed suit, getting matching smiley face tattoos on their pointer fingers in the same tattoo sesh. The famous TikTok besties also love posting casual and silly videos together.

you can get in on the bestie aesthetic trend without breaking the bank

If you want to try out the bestie aesthetic with your BFF but don’t know where to start, don’t worry — I got you! Here are a few easy ways to get in on the trend without breaking the bank.


Trust me, it’s completely understandable if you don’t have the funds to snag six rings for all your besties (unfortunately, we can’t all be like Ari). For relatively affordable bestie jewelry, check out Evry Jewels!

Tarot spreads

If you and your bestie bond over tarot, then tarot spreads are perfect for you! Tarot spreads are assortments of cards, along with questions to ask in order to receive answers from your cards. This spread is a super fun way to look into the depths of your friendship! Doing tarot spreads can also help you gain spiritual insight into your future friendships and relationships. Even if you aren’t a tarot connoisseur, you can always do some research on what it entails and try it out with your friends. After all, who else would you want to try tarot cards with?

Coordinated fits

The trend report also referenced an iconic Dallas-based mother-daughter duo named Janne and Niqui Bishop, popularly known as @fashncurious for perfectly embodying the bestie aesthetic trend. The pair love to coordinate their outfits, but not exactly match, similar to Saweetie and Doja Cat in the “Best Friend” music video. Coordinating a fit with your bestie can be as easy as wearing the same shoes, or going all out and buying matching sets but in different colors, like this one from Princess Polly.

Friendship lamps

Friendship lamps have become super popular for long distance friendships, and especially if you and your bestie want to coordinate from far away. Whenever you touch the lamp, your bestie’s lamp will glow so they know you’re thinking of them, and vice versa. It’s a super sentimental way to connect without having to be right next to each other!

Matching tattoos

If you want to go all out, then getting matching tattoos with your bestie is definitely the move. There are many different designs you can choose from. This list shows some of the best matching tattoos for you and your bestie!

Don’t want to make the full lifelong commitment of a permanent tattoo? Inkbox Tattoos has some great temporary tattoo options for you and your twin flame!

Logan Swift

U Maine '23

Logan is a rising third-year student attending the University of Maine! She is a Her Campus editorial intern and the president of the Her Campus UMaine chapter. Outside of Her Campus, she loves photography, fitness, and playing some good 'ol Animal Crossing.