When social media influencers release their merch or start an apparel line, it’s either going to be an easy add-to-cart situation or absolutely not worth the money. Finding items that are worth every buck can be quite a struggle, even if you’re the most loyal fan. (It’s 2020 and being smart with money is trendy!)
Are you in search of a new hoodie? Maybe summer pieces? You’re in luck because I’ve gathered some of the very worth-it merch collections and apparel lines by your favorite social media influencers. Trust me, you’ll be in love.
- Eggie by Jenn Im
Almost 10 years ago, Jenn Im started her YouTube channel under the username clothesencounters. Her following has grown massively since her first video. Subscribers have watched her reach numerous milestones, including launching her very own clothing brand.
Jenn originally created Eggie to express her inner self, which then led her to the realization that her brand can also give others the chance to embrace their personalities. The brand’s latest drop has pieces that you can flaunt for the next two seasons. The Garden Skirt ($55) with a plain t-shirt or match it with the Garden Blouse ($50) for the summer. When fall hits, just throw on your favorite denim jacket to complete the look.
- David Dobrik
David Dobrik is one of the most beloved vloggers on YouTube, boasting over 18 million subscribers. In between making TikToks and announcing huge giveaways, he’s promoting his merch — and I’m obsessed.
If you’re a lover of crewnecks, the Purple Cloud Crewneck ($45) is highly recommended, especially for lounging around in your home. The cuteness and coziness will keep you snug during your Zoom lectures. Why not make it a set, right? Get a matching pair of the Purple Cloud Sweatpants ($45). Purple not your color? No worries, both pieces also come in blue too.
- Call Her Daddy
Alex Cooper is all about spoiling the daddy gang. As for being the sole host and creator now, she’s doing such an amazing job. Let’s talk about Call Her Daddy slaying the merch game with new releases and restocks.
I’m so here for the iconic lines printed on the items. The bright orange hoodie with the line “the answer is and always will be: block him” is my personal favorite. There’s nothing better than giving my friends a very subtle reminder. If you want to remind everyone what Wednesdays are for, this cropped tee ($28) will do the job.
- Newton Nguyen
I have a special place in my heart for TikTok foodie, Newton Nguyen. If you haven’t watched his quick and easy recipe videos, you need to do that ASAP. He single handedly rebranded parsley.
Milktpapi, as he’s known on social media, has released a parsley collection. Of course, his famous line “Let it vibe on the side” can be found printed on some times too. You can even cop a whole groutfit: hoodie ($44) and sweatpants ($38).
- Twinflames by Keaton Milburn & Nat Braun
BFFs Keaton Milburn and Nat Braun launched Twinflames earlier this year to showcase their bond. The streetwear-style apparel aims to bring comfort without paying a hefty price.
If you’re on the hunt for another cool lounge set, Twinflames has you covered with their Find Your Flame hoodie ($85) and sweatpants ($65). Be sure to follow their ‘gram to stay in the know for their next drops. I’m telling you, they sell out fast.
- Lonely Ghost by Indy Blue
Queen of the most aesthetically pleasing travel videos, Indy Blue, started her clothing brand with a different name at first. While on an international trip, the idea of Lonely Ghost struck her. She shares personal stories and Spotify playlists on the website in addition to her shop.
“I love you say it back” easily became a fan favorite. The ILYSIB crewneck ($40) is available right now. Since then, the brand has had more drops with unforgettable one-liners. The “text me when you get home” hoodie ($50) is currently sold out, but you can sign up for notifications for the next drop.
No one said you can’t be stylish while at home. With remote classes and jobs starting soon, you’ll definitely need some great pieces to incorporate with your stay-at-home looks. Nothing makes you feel more productive than getting dressed up even if you’re just working from home, right?
The Her Campus National Editors write about products we love and think you’ll love too. Her Campus has affiliate partnerships, so we get a share of the revenue from your purchase. All products are in stock and all prices are accurate as of publication.