Brows are a pretty big deal in the beauty world. Eyebrow gels, pencils, pens, tweezers, waxes, and more have become essential parts of many peoples’ daily beauty routines. And if you’ve been on BeautyTok recently, you must know all of the killer eyebrow trends that have dominated 2023. Whether you’re rocking bleached, colorful, fluffy, skinny, or textured brows, this year is all about embracing and perfecting those natural yet multi-dimensional arches.
Searching for the ultimate eyebrow pencil? Longing for a setting gel that truly tames those unruly hairs? Perhaps you’re on the hunt for the best brow kit that’ll help you create the perfect arch. But which ones can you actually not live without? Everyone is looking for the finest products that visibly define, shape, and thicken your brows in seconds, so these brow products that won Her Campus’ 2023 College Beauty Awards are must-haves.
If you’re dedicated to adding better brow products to your next beauty haul, we know you’ll be satisfied by these reviews. Her Campus put a team of 30 Gen Z beauty testers to work, testing dozens of brow products to find the latest and greatest. From filling in your eyebrows to simply fluffing them up, go bold with these six affordable and easy-to-use beauty products our testers absolutely love.
Real Techniques Brow Shaping Set ($11)
Whether you like your brows feathery, lamented, or skinny, the Real Techniques Brow Shaping Set’s light pink brushes and tweezers are perfect to shape, tame, and trim. “The three tools were incredibly easy to use, and were everything I needed to shape and style my brows freely every day,” Hailey says.
Tweezerman Eyebrow Razor ($18)
If you’re trying to find an affordable, premium quality eyebrow razor, Tweezerman has you covered. This precisely sharp razor “trimmed excess hair easily with no irritation or cuts,” Ellie says. “The metal handle is super sleek and balanced, but doesn’t feel too heavy while using it.”
Essence Fix It Like A Boss Transparent Brow Fixing Gel ($5)
Looking for a fast-drying yet long-lasting brow gel? essence’s Fix It Like A Boss Transparent Brow Fixing Gel is the perfect match for any girl boss. “The texture is tacky and makes your brows stick up, which I love. I recommend this for anyone trying to achieve the soap brow look,” Rachel says.
milk makeup KUSH Brow Shadow Stick ($24)
“This product is the perfect thing to implement into your ‘clean girl’ makeup look. It makes your brows look so incredible, and it is almost effortless to apply,” Eileen says. With this cream-to-powder brow stick, you’ll instantly have full brows that look so soft and subtle. And your brows will slay for up to 12 hours with the stick’s smudge-proof quality!
Ami Colé On Point Precision Brow Pencil ($20)
Need a quick touch-up before going out on the town? The Ami Colé On Point Precision Brow Pencil is the perfect liner option, giving you smooth yet sturdy hair-like strokes for natural-looking brows. Kaytlyn says the pencil “has been my go-to for my work makeup since I got it. (I work nights at a club!)”
Grande Cosmetics GrandeBROW-LAMINATE Brow Styling Gel with Peptides ($22)
This peptide-infused brow styling gel, which aims to give you luscious-looking brows over time, sculpts and shapes brows to immediately make them look more full and lifted. “This gave me the perfect laminated brow look at home. This product would be great for people with full brows,” says Shayna.