Winter looks are in demand — especially honey blonde, as evidenced by Bella Hadid’s new look this season. The model went public on her Instagram Story on Dec. 18 with her new hairdo, pairing the look with a soft and feminine makeup palette and a bright green jacket. “Feeling a little better & a little blonder,” Hadid captioned the video, reaching her 52 million followers.
Hadid had debuted a similar shade of blonde in 2019 at the VMAs, so it’s nothing new — but ‘tis the season. Some fans are saying she looks just like Gigi’s twin rather than her younger sister. Others have compared her to Marilyn Monroe.
This comes just days after Kim Kardashian shared her new hair on Instagram, asking fans to weigh in on the style. “Thoughts on Honey? Should I dye my hair platinum again or go dark?” Kardashian asked her 366 million followers.
Guess there’s something in the air — and it’s honey. But while some are calling this a winter trend, this new hair color has been trending for a minute. Zendaya went honey blonde in March of 2022 and so did Sofia Richie. Tamron Hall joined the crew a couple months ago, too. Halle Berry debuted a similar look in August, and Vanessa Hudgens surprised her fans with a blonde look on Instagram just recently — honey blonde hair with bleached eyebrows, a look many compared to Lady Gaga.
There’s a lot fans don’t know about Bella Hadid, including that her hair isn’t even naturally dark brown. While some speculated that the Instagram story was a wig, it’s indeed the model’s real hair.
Some have speculated that the increase in these stars’ affinity with blonde hair is tied to the premiere of the new Barbie movie coming in July 2023, though I think it’s a little too early for that.
I guess time will tell which stars follow in the (honey blonde) footsteps of Bella Hadid and Kim Kardashian.