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There Are Bad Bunny Sapo Concho Labubu Dupes For The Super Bowl & I Need Them

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This year’s Super Bowl halftime performer, Bad Bunny, is distinguishing himself — not just by being the first male Latin artist to headline the show, but by bringing his own mascot along for the ride. The NFL collaborated with Bad Bunny to make a new line of Super Bowl merch, and it all features his Sapo Concho — including new football versions of the Labubu dupes that he went viral for in 2025.

The new NFL Concho Collection with Bad Bunny includes hoodies, T-shirts, hats, and the infamous plushies of the Puerto Rican toad suited up in a football uniform. The Sapo Concho Labubu dupes come in 32 different versions — one for each of the NFL teams — with the team’s logo on the front. Even if your team didn’t make the Super Bowl, Bad Bunny made a Sapo Concho for you. The sweatshirts cost $100, T-shirts are $55, and the plush keychain alone is $40. 

Sapo Concho Labubu dupes were first introduced in 2025 at Bad Bunny’s No Me Quiero Ir de Aqui residency in San Juan, Puerto Rico. Now, you can order a blind box on Bad Bunny’s website for $35. “Your order is a surprise: When you purchase your Sapo Concho, you may receive any of its fun versions: Boxer, Baseball Player, Basketball Player, JĂ­baro, Musician, Soccer Player, or Cafetero,” Bad Bunny’s website says. If you aren’t interested in football but still want a Bad Bunny-related furry friend, the surprise Concho boxes are still available. There are also several other mysterious merch options. including the Concho Mystery Box, Sneaker Mystery Box, and Merch Mystery Box. 

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Bad Bunny x New England Patriots Plushie ($40)

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The football-themed Conchos are not blind box items — you get to pick which team you want your Sapo Concho to support. These items are available for pre-order now with limited availability. Because they are currently being made, shipping is expected to begin in March 2026. 

If you’re not a huge fan of Bad Bunny (couldn’t be me) and the King of Latin Trap’s charm hasn’t won you over yet, maybe the adorable Sapo Concho Labubu dupe wearing your favorite team’s uniform will. See you at the Super Bowl, Benito!

Isabelle Farina

UGA '26

My name is Isabelle Farina, I am a senior Journalism student at the University of Georgia receiving a minor in Law, Ethics and Philosophy and a certificate in Film and Media Scoring. While I’ve been having my fun in the south, I’m definitely a Jersey Girl at heart. I'm from a small town in New Jersey, so I love splitting my time between the beach and New York City. Because of my proximity to such a vivacious city,I love all things pop culture; books, movies, TV, music, you name it, I am definitely interested in it.

The most important goal of mine is to be able to channel my passions for media and storytelling into a lifelong career. My dream job would be to be an entertainment reporter for a culture magazine or write for the arts and culture columns of a newspaper. I have always been fascinated by celebrity culture and how audiences get so attached to people they don't even know just because of the art they create or are involved in.

To pursue my passion thus far, I have gotten involved with fashion magazines on campus and written culture articles for local publications. The power of the media is so intriguing to me and I realize how important it is to society. I want to be a part of the action.