Have you ever heard the phrase, “Ladies’ man, man’s man, man-about-town”? In short, it files into a single statement every role a fella’ could hope to fill: wanted by the women who love him, admired by the men he influences, envied by the streets he paints.
But what about us girls? Salvatore Ferragamo has the answer.
In the brand’s latest campaign, launched last Monday with the debut of Phil Pinto’s film “The Signorina Story”, the Italian label asks its followers, “Are you a girl about town?” Launched in tandem with Ferragamo’s new fragrance, Signorina, a spicy floral scent of currant, pink pepper, fresh jasmine, peony, rose, and soft musk, the project follows the face of the campaign, Bianca Balti, along with other It girls, Alexandra and Theodora Richards, Rachel Chandler Guinness, and Lauren Remington Platt through their glamourous lives, as they offer brief glimpses into the moments that make them the Signorinas they are.
Are you envious yet?
As part of the campaign, the brand is inviting signorinas around the country to apply to be the next Girl About Town. The ten chosen girls will then feature content on the Girls About Town site, itself. Sound fabulous? Of course it does. Check out www.TheGirlsAboutTown.com for details on how to apply!