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Apparently Adidas Is Sticking by Kanye Despite His Recent Tweets & Slavery Remarks

Kanye West has certainly been stirring up some trouble over the last few weeks. With a never-ending string of controversial tweets and some unpopular opinions, the rapper has been on the tip of everyone’s tongues lately. But the one thing that won’t change? His partnership with Adidas. 

Adidas CEO Kasper Rorsted interviewed with Bloomberg and was asked the question that’s on everyone’s minds: what were his opinions on Kanye’s opinions?  “There clearly are some comments we don’t support. Kanye has been and is a very important part of our strategy and has been a fantastic creator, and that’s where I’m gonna leave it… Kanye and Yeezy is a very important part of our brand from a revenue standpoint. It’s a very important part of how we promote our products, particularly in the U.S. and other parts of the world.”

Some of the opinions that they don’t support are likely the ones causing the most outrage, including Kanye’s support of Donald Trump and his speech declaring that slavery was a “choice.” West appeared on TMZ Live, where he addressed the President as “my boy” before discussing slavery, saying, “When you hear about slavery for 400 years — for 400 years! That sounds like a choice.” (For the record, it wasn’t.) 

However, Kanye’s long history with Adidas seems to trump his history of being a controversial figure. Since signing with the brand in 2013, he has released a clothing line as well as the super-popular Yeezy Boost shoe. Kanye has been very public about how popular his Yeezy shoes are. With a string of recent tweets, he even claims to have their most popular shoe.

Rorsted isn’t the only one to show their alliance with Kanye. Kim Kardashian West recently appeared on Ellen, where she discussed Kanye’s “surprise return” to social media, saying, “I didn’t even know he got his Twitter again until I started seeing tweets coming in from other people retweeting them. And I was like, ‘Wait, is this real?’ And then at night he came in and said, ‘Did you see my tweets?’ I was like, ‘Yes, I did see your tweets,’ and I followed him back.” 

However, an insider told People that Kim is “concerned” about her husband, stating, “Kanye is the most amazing person when he’s not acting like this. But when he gets manic, it’s really hard for everyone around him. Kim is absolutely worried about him right now, but she will defend him publicly to the end. She’s a very loyal wife, and her tweets and everything she’s been saying is definitely very calculated to help Kanye.”

I think the only thing that I can be certain of in all of this is that now, instead of saying, “I love you more than Kanye loves Kanye,” I’m going to start saying, “I love you more than Kanye loves Yeezys.”

Amanda is a National Intern, Style and Beauty Blogger and a Chapter Advisor for Her Campus. She is doing a double major in criminology and sociology at Western University. She is a proud member of Alpha Gamma Delta - Zeta Chi chapter, and makes 99% of her decisions based off of WWEWD (what would Elle Woods Do?). Follow her on instagram @amanda_h_jones, and listen to her talk about makeup *a bit* more than usual at: https://www.youtube.com/watch?v=_m-7cOzh_oI&t=237s