Don’t get me wrong – online shopping is amazing. You don’t have to brave traffic, spend hours in line, or even change out of your pajamas. You can’t try pieces on though, and for many people, that’s one of the most stressful parts of shopping for clothes via the web. Thankfully, fast-fashion mega brand ASOS is working on making online shopping a little easier for us who don’t have the typical “model” figure.
Interestingly enough, the initial news came from a Twitter user by the name of Eleanor, who gleefully posted a screenshot of ASOS’s new app feature.
— eleanor (@ejhc13) March 16, 2018
Quite the departure from the typical divide between “regular” models and “plus-size” models, it looks like soon, ASOS will be listing each item with representations for three or more body types. If you go to their website now, it’s likely you won’t find anything just yet, but the feature is well on its way. Keep in mind too, that Eleanor’s profile says she lives in the United Kingdom, so the images she’s posted are likely from the ASOS U.K. domain.
Keep your eyes peeled as this rolls out across our app ? https://t.co/Hb4aMD4zOE
— ASOS (@ASOS) March 21, 2018
As of now, there’s no word on exactly when these changes will be fully implemented, but we’re hoping other brands take notice and step up in the meantime.