If your TikTok FYP has suddenly become a parade of people knitting cardigans, making beaded keychains, or spending entire afternoons with coloring books instead of their phones, it’s the signals of what Gen Z is coining an “analog summer.” After years of constant doomscrolling and screen fatigue, it’s no secret that people are looking for creative, tactile activities that encourage them to just slow down. Well, on July 9, Hasbro hopped on the phone-free bandwagon and launched Blooms by Play-Doh, a collection of Play-Doh sets that were specifically designed for adults. Yes, you read that correctly.Â
The shift toward phone-free hobbies makes Hasbro’s latest launch feel surprisingly well-timed. While many of us associate the colorful modeling toy with childhood afternoons at the picnic table, the brand is now bringing that same satisfying sensory experience to adults with new Play-Doh sets designed specifically for grown-up creatives. Think intricate bouquets, pastel color palettes, and miniature vases fit for a fairy. If you’ve been looking for a low-pressure creative outlet — or just any excuse to log off for a while — the Blooms by Play-Doh collection might just be your next favorite analog hobby.
Consisting of elaborate floral arrangements, each Blooms by Play-Doh kit guides users step-by-step through molding lifelike flowers to arrange a finished bouquet. Upon completion, the creations can be preserved and displayed, making for the perfect addition to a coffee table or nightstand. Plus, it comes with a finishing spray that helps preserve the flowers for months. Certainly easier than maintaining a real bouquet, if you ask me.
Available now at Amazon, Target, and Walmart, Blooms by Play-Doh sets start at $24.99 and vary in size and style. Customers can choose from the Garden Bouquet Kit ($40), Rosy Petite Bouquet Kit ($25), Wildflower Petite Bouquet Kit ($25), and the Meadow Bouquet Kit ($40). Select items from the launch will also be sold on TikTok Shop on July 16, so be sure to mark your calendars for the drop.
According to a press release from Hasbro, their research revealed that over 10,000 adults around the world are looking to hands-on creative activities to unwind. In that same study, approximately 80% of Gen Z and millennials report feeling “burned out,” driving demand for outlets that encourage them to slow down while still participating in something fun. And with “whimsy” being one of the many buzzwords that defined the year so far, I wouldn’t be surprised if Gen Zers started turning to Blooms by Play-Doh.
So be sure to stock up on the Blooms by Play-Doh products while you still can, and keep your TikTok refreshed for the July 16 drop. Looking forward to seeing all the floral arrangements on my FYP!