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Skincare Trends We’ll Be Obsessing Over In 2024

This is a sponsored feature. All opinions are 100% from Her Campus.


A new year is the perfect time to start a new skincare routine. With the skincare world advancing each year, you’ll have more options for more sustainable ways to practice beauty as well as more options for effective products. Whether you’re looking for something all new or an update on a classic, Ulta Beauty has you covered. Let’s dive into a few skincare trends in 2024 that will single-handedly take over the year.

Skincare-Infused Makeup

This year will be the year for skincare-infused makeup. Incorporating SPF into foundations, primers, and concealers will protect your skin and simplify sun protection. Get ready to find moisturizers and glow-focused products listed as ingredients in your everyday makeup. The sheer, dewy look will get an upgrade, as products combine both skincare and beauty to create effortless skin. 

Clinique Even Better Clinical Serum
Foundation Broad Spectrum SPF 25
e.l.f. Cosmetics Power Grip
Primer + 4% Niacinamide

Facial Tools & Fun Gadgets

In 2024 you’ll see more people transforming their routines by adding new tools and gadgets for their skin. Each year, technology gets more advanced, and new products designed to make skincare easier are released. This year will feature innovative tools, from cooling globes to high-tech electronic facial masks and beauty rollers. These products will give you glamour at home, with a spa-day-like feel. Stay tuned for new, groovy tools to come!

3 2
Ulta Beauty Collection Cold Therapy
Stainless Steel Face Roller
4 2
Solawave 4-in-1 Red Light
Therapy Skincare Wand Kit

Minimalist Skincare

This year, minimalist makeup and skincare were at an all-time high. Beauty lovers swore by the motto ‘less is more’ and it doesn’t seem to be stopping anytime soon. In 2024, skincare routines will be quicker as most will cut back on the amount of products used. The vibe for next year will be focusing on using a few essentials designed to tackle your skincare, instead of loading up on products.

Good Molecules Blemish
Scar & Discoloration Duo
La Roche-Posay Toleriane Purifying
Foaming Face Wash for Oily Skin
The Ordinary Hyaluronic
Acid 2% + B5 Hydrating Serum

Sustainable Products

Sustainability is becoming a larger trend as we become more environmentally conscious. My prediction is that people will be searching for brands that use recyclable packaging and sustainable ingredient sourcing. Protecting the earth, while protecting your skin is a win-win for all. 

hanahana beauty Shea Body Butter
sugardoh Head-to-Toe Sugaring Kit

Embrace the future of skincare by incorporating these trends into your life in 2024. When you’re looking to try out these trends, check out Ulta Beauty for products to keep your skin glowing and happy all year long!

Imara Moore

Howard '25

Imara Moore is a junior journalism major and content writer for Howard University's Her Campus chapter. She covers topics surrounding fashion and culture, while also writing skincare articles for Her Campus x Ulta Beauty's HBCU program. Beyond Her Campus, Imara is an intern for The Recording Academy, graphic designer for Cover 2 Cover Magazine at Howard and freelance writer for different publications. In her free time, she loves to thrift, try new foods and travel.