Savage X Fenty just held its first-ever fashion show since its launch back in May of this year.
Rihanna’s lingerie line closed the festivities of New York Fashion Week this fall with a carefully curated display of its newest collection. Members of the press and other invited guests (including those watching from a YouTube livestream) were treated to more than just a fashion show. From the setting to the models, the brand definitely took Fashion Week’s standards and threw them all away.
IT WAS TRULY ICONIC.
Photo by: Ruvan Wijesooriya
The fashion show was a display of inclusivity and diversity, things that Savage X Fenty has promoted since its launch. A quick look through the brand’s website and Instagram page will show a diverse range of women wearing their products. The show featured not only supermodels but also women that you typically don’t see in fashion shows: plus-sized women, women with tattoos, women with stretch marks and cellulite, and even pregnant women! Models either walked or danced the runway in a choreographed manner, all wearing different pieces from the brand’s newest collection.
Photo by: Getty Images
The fashion industry has a long history of choosing models that fit their standards: tall, skinny, and with fair, unblemished skin. These unattainable standards have plagued women, often resulting in issues of self-esteem for many. Recently, some brands have stepped out of the norm and have included a more diverse array of models in fashion campaigns. However, Savage X Fenty has done something monumental by doing this both on their first-ever fashion show, and while closing New York Fashion Week of all places – the biggest fashion event in North America.
Photo by: Getty Images
As a fan of fashion, it was refreshing to see a show which was different from what the rest of the fashion world offered. As a woman, it was incredibly empowering to see women of all colors, shapes and sizes walk on a major runway show for a huge brand. At times, it felt less like a fashion show and more of an exhibition of beauty and women. Savage X Fenty strives to be a fashion line that “celebrates and speaks to all shades and shapes” (Savage X Fenty). This definitely felt true when people cheered every time a model came out (which is not standard at a fashion show). My hope is that more brands take the same step towards inclusivity and diversity as Savage X Fenty (and Rihanna) continue to do.
Photo by: Ruvan Wijesooriya