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The opinions expressed in this article are the writer’s own and do not reflect the views of Her Campus.
This article is written by a student writer from the Her Campus at York U chapter.

In the bustling world of cosmetics, where trends emerge as quickly as they fade, finding affordable yet high-quality products can sometimes feel impossible. E.l.f. Cosmetics is a brand that has been getting an abundance of attention for its ability to deliver exceptional beauty products without breaking the bank. With an array of products, ranging from makeup essentials to skincare must-haves, e.l.f. has earned a reputation for being a go-to choice for many beauty enthusiasts, including myself

In an industry where prices can skyrocket, e.l.f. manages to offer products that are accessible to all without compromising on quality. From their best-selling Poreless Putty Primer to their Halo Glow Liquid Filter, e.l.f. proves that you don’t have to empty your wallet to achieve stunning results.

Here are my top 3 e.l.f. cosmetic products:

1. camo liquid blush

The Camo Liquid Blush is amazingly comparable to Rare Beauty’s liquid blush – trust me, I’ve tried both. This ultra pigmented, long lasting liquid blush has a dewy finish and remarkable pigmentation. With just a few dots of product, you can achieve a vibrant, buildable flush that lasts all day long. Whether you prefer a subtle hint of color or a more intense pop of pigment, the Camo Liquid Blush allows you to customize your look with ease. It has a lightweight, blendable texture that effortlessly glides onto the skin, delivering a seamless, natural-looking flush. 

2. hydrating camo concealer

The Hydrating Camo Concealer has a beautiful satin finish that definitely lives up to its name. It provides ample coverage while simultaneously nourishing your skin. It’s perfect for battling dark circles, blemishes or redness! I simply love its brightening effect. 

3. halo glow countour beauty wand

Simply put, the Halo Glow Contour Beauty Wand is my holy grail. This contouring wand is richly pigmented, yet blends seamlessly into the skin, allowing you to create natural-looking shadows that enhance your facial structure. I’m all for a natural look; this wand allows me to enhance some of my facial features while still maintaining a rather natural appearance.

Let’s not forget that that all e.l.f. products are cruelty free and vegan. E.l.f. Cosmetics has rightfully earned its place as a frontrunner in the beauty industry. With affordable prices, TikTok-worthy trends, and glowing endorsements from countless influencers and makeup artists alike, e.l.f. continues to provide quality products that are undoubtedly comparable to brands that are significantly more expensive. 

Krizia is a part-time writer for York University's chapter in the Her Campus magazine. She is interested in a wide array of topics, including wellness, life, fashion, culture and career. As a full-time graduate student at York, she is attaining a Masters degree in English. Krizia has made many meaningful contributions to this chapter since she was previously part of the HC team during her undergraduate years.