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Meet Shannon Paul: Smart Style by Shannon Paul

HC: What is Smart Style by Shannon Paul?

SP: Smart Style by Shannon Paul is a boutique lifestyle service business offering floral design, interior design and wardrobe styling services.

HC: What made you want to start your business?

SP: My business initially began as a floral design business. Being an avid fresh floral lover (I have always loved having fresh flowers in my home) I saw a need in my area for modern and chic floral options.

HC: What are your goals with your business?

SP: My goal is to ultimately have a line of lifestyle products to include home decor items and fashion accessories!

HC: What has been your favorite project since starting your business?

SP: Not my favorite project but I do have a favorite family that I been fortunate enough to be able to work with. Between the mother and her two daughters I have done the florals and design for the older daughter’s wedding, styled and designed the business space for the other daughter, styled their wardrobes as well as helping them design their home living spaces.  These clients are truly my dream clients!!

HC: What is your advice to anyone who is thinking about starting their own business?

SP: Celebrate each and every victory no matter how small.  Starting and running a business takes a lot of hard work, determination and patience so take the time to enjoy the good moments.

HC: What has been the best thing from this, and what has been the worst?

SP: The best and worst thing has been learning how to hear the word “No”.  Obviously being told no is not a great feeling however I have learned when I am told “No” to work even harder so that no turns into a YES.

HC: What services if any do you offer that cater to college students?

SP: I offer a wardrobe styling service exclusively for students! This service keeps budget in mind as I style pieces and accessories that you already own.

Jaylin McManus is a senior at WVU studying marketing.
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