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It’s a Secret

This article is written by a student writer from the Her Campus at WVU chapter.

For those of you who don’t know about Secret, it’s the number one women’s antiperspirant deoderant brand!

Secret created a roll-on deoderant in 1958, a spray in 1964 and the solid round stick version of the antiperspirant was released in 1978. The method behind their maddness is that these scents are designed to last for at least 24 hours. 

Secret Invisible Solid goes on dry and stays dry and helps stop odor before it starts. The reason Secret is such a success is because the formula for this particular deoderant features sweat-activated technology. In simpler terms, it captures odor and then releases fragrance leaving us smelling fantastic (even when we shouldn’t).

Secret states, “we share the same spirit of individuality, femininity and strength that these fearless women possess, and use it to continue innovating as a brand. Our goals will always be to provide excellent odor and wetness protection, be the best deoderant for sweating, and help women take on each day as fearlessly as they can.”

So let’s all be fearless forever. 

I am originally from Westchester, New York. I came to WVU for my undergrad in Strategic Communications with an emphasis on Public Relations and a minor in Sports Communication. My involvment on campus includes blogging for Her Campus, a sister of Alpha Phi, the assistant director of the media team on the Mountaineer Maniacs executive board and lastly, an athletic communications intern with the WVU Athletic Communications office. I will be graduating in May of 2017 and I am looking forward to getting started with my future career in Journalism and Public Relations!