Coca-Cola is a brand popular for creating ad campaigns centered around current events and issues from commercials based on Pride and the Olympics to climate change and other environmental causes. Using their well-known brand to advocate and gain awareness for many organizations, Coke has shown public support for multiple causes over the years.
Coke is involved with several different organizations, all listed on their website along with information on how to get involved and help the cause. Coke is Cause Partners with the National Park Foundation, Children’s Miracle Network Hospitals, St. Jude Children’s Research Hospital, USO, Boys & Girls Clubs of America, American Red Cross and Special Olympics.
Coke also has Coca-Cola GIVE, which is a program for K-12 schools and other community programs to get funding for school supplies and other necessities. Coca-Cola describes this program as “…your new destination for donating to your community — from local schools to cause partners — through your favorite beverages from The Coca-Cola Company. Your donation to any accredited K-12 school of your choice will result in a quarterly payment to be used to purchase supplies for your school’s interest such as physical education, sports, technology and/or arts which will be designated by your school. Your donation to one of our cause partners will be used in line with their philanthropic mission provided. Give more happiness with your purchases from The Coca-Cola Company!”
To donate to any of the causes that Coca-Cola partners with, sign up at the Coca-Cola website and scan or enter a product code. Different codes are worth different amounts of donations. A 35-Pack of Coca-Cola will get you a $0.38 donation to a cause of your choice, while anything 16 ounces or lower will only get you a $0.05 donation. All donations through the Coca-Cola GIVE program go directly to the organizations and schools they are intended for, school administrators receive donations directly and can use those donations “at their discretion.”
Coca-Cola has been a staple brand for years, everyone knows the red and white logo and the refreshing cool taste of a Coke, but the brand has also taken major steps to use their widely-popular products and name for something more than just a profit. Coke has worked to establish a brand that is more than just customer-based, it’s community-based. To donate to Coca-Cola GIVE or learn more about the amazing program, visit their website.