The Los Angeles Olympic Games 2028 logo was unveiled on Sept. 1, 2020. This logo is different from years before in the aspect that it provides infinite creative possibilities. It allows olympians and stars to showcase their stories through the “A” of the logo, while the “L” and “28” remain in bold, block letters. Thirty-two creators were commissioned to showcase their style in changing the “A.”
Some of the art released featured prominent women that have become household names in America. Four of my favorites include Billie Eilish, Chloe Kim, Reese Witherspoon and Alex Morgan’s designs.
Billie Eilish, a musician and Los Angeles native, created her “A” to mirror her signature electric green hair. The “A” also looks to be in motion, and is revealed to “reflect who she is now, with the wonder and possibility of who she’ll be when the Games arrive”— an idea that many of us can relate to.
The youngest woman to win an Olympic snowboarding gold medal in the women’s snowboard halfpipe at just 17 years old, Chloe Kim, also designed an “A.” Her “A” featured a snowy sunset that even made me want to take up winter sports.
As a Legally Blonde fanatic, Reese Witherspoon’s “A” was so exciting to see. Her “A” is a pastel, 3-dimensional, “A” because she recharges herself with California’s natural beauty. Witherspoon said, “It reflects the color of California Poppies and the natural works of art all around us.”
Alex Morgan, soccer-star and co-captain of the United States Women’s National Soccer Team, designed her “A” with inspiration from the soccer field. Morgan believes that LA “just has everything to offer,” and that it will always feel like home to her, as she was raised in San Dimas, California.
All of these designs are career or lifestyle-focused, and they showcase each individual’s personality. Each one is vastly different, which reflects the diversity of Los Angeles.
LA28 Chief Athlete Officer and five-time Olympic medalist, Janet Evans, said, “Los Angeles defies a singular identity, and there’s not one way to represent LA. LA is what it is because of the people, and the LA28 Games should represent that. The best way to capture the energy of Los Angeles and the Games is through a collection of voices and cultures. Los Angeles is an infinite canvas to pursue your wildest dreams and, in 2028, thousands of Paralympians and Olympians will come to LA to chase their dreams on the global stage.”
With a population of over 3 million people, it would be impossible to display the range that this city holds with a singular logo.