Organic. Cruelty-free. Vegan. Natural.
These words have revolutionized consumer decisions, and in turn, brands’ marketing and formula strategies – whether it be foods, clothing, common household items, or beauty products. Everybody is becoming increasingly eco-conscious, and sustainable purchases are now a trend. We can’t save nature with the snap of our fingers, but we can help by making small switches in our routines. Start off with these natural makeup brands that will give you a safe, healthy, and flawless glow, while simultaneously contributing to the wellness of the Earth.
1. ILIA
You may have seen ILIA along the aisles of Sephora, with its distinct sleek and contemporary recycled aluminum packaging. Each of their products contains up to 85% certified organic, bioactive botanicals. The company prides itself on its ethical-sustainable approach to create the purest beauty products possible.
Popular product: Tinted Lip Conditioner
2. RMS Beauty
RMS Beauty is another organic brand that can be found in Sephora. Its products are formulated with raw, food grade and organic ingredients in their most natural state, which yields rejuvenating and anti-aging effects. Minimal and biodegradable, recyclable, and/or reusable packing contribute to the company’s vision of providing customers with makeup that embodies the aliveness and pureness of life.
Popular product: Living Luminizer
3. jane iredale
My go-to brand for flawless, glowing skin. jane iredale provides cruelty-free, natural, and organic skincare and makeup products which can be found in many fine spas and resorts around the world. Its products are certified by The Skin Cancer Foundation, and is recommended by dermatologists due to its hypoallergenic properties.
Popular Product: Glow Time Full Coverage Mineral BB Cream Broad Spectrum SPF 25
4. Vapour Organic Beauty
With the knowledge of healing botanicals and alchemical blending, Vapour Organic Beauty uses plant essences and natural mineral pigments to create silky, lightweight products. Operating in a USDA approved organic lab, the company strives to create products that are all-natural, sustainable, and provide the utmost luxurious experience for customers.
Popular product: Atmosphere Luminous Foundation
5. Afterglow Cosmetics
Afterglow Cosmetics gifts customers with all-natural makeup made with certified organic botanical ingredients, pharmaceutical grade minerals, and natural pigments, making it a great option for individuals with sensitive skin. Products are also certified gluten and soy free.
Popular product: Infused Mineral Foundation
6. 100% Pure 100% Pure takes eco-chic to a whole new level. Their products are created with high quality ingredients and pure, biodegradable formulas. They are then packaged with post-consumer recycled plastic, glass, soda cans, and paper, and printed with biodegradable, non-toxic vegetable ink. Bonus: their corporate offices are run by 100% solar energy.
Popular product: Fruit Pigmented Ultra Lengthening Mascara – Black Tea
7. W3ll People
Founded by a trio consisting of an elite makeup artist, a cosmetic dermatologist, and a tree-hugging entrepreneur, W3ll People strives to use premium natural ingredients and plant-based formulas to create hydrating and breathable makeup. Their key ingredient? Aloe, which is infused into practically all their products.
Popular product: Bio Bronzer Powder
8. Antonym
Antonym promises customers natural and organic makeup, without compromising pigment and performance. Their sustainable bamboo packaging and certified vegan brushes may look familiar, as they can be found in Sephora. The company uses FSC-certified paper for their packaging and marketing material – this ensures that the paper products come from responsibly managed forests providing environmental, social, and economic benefits.
Popular product: Certified Organic Baked Foundation
9. Kjaer Weis
Combining the minimalist Scandinavian aesthetic with the American spirit, Kjaer Weis seeks to create luxurious products using only materials of the highest quality, sourced from around the world. The company collaborated with designer Marc Atlan (Comme des Garçons) to produce its signature recyclable packaging and sustainable refillable system.
Popular product: Cream Foundation
10. Clove + Hallow
This minimalist vegan brand combines botanicals, oils, and butters to create clean makeup products for practical, everyday use. Clove + Hallow’s unique Clean15 formulation strategy guarantees that 1000+ toxic ingredients are replaced by 15 or fewer safe ingredients, so customers can feel confident that their skin will be treated with care.
Popular product: Lip Crème