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Washington | Culture > Digital

Pin It To Win It

Sophia Sostrin Student Contributor, University of Washington - Seattle
This article is written by a student writer from the Her Campus at Washington chapter and does not reflect the views of Her Campus.

Pinterest isn’t your average social media platform. It’s less about likes and followers and more about creativity, curiosity, and collecting inspiration. Think of it as a digital mood board where you can dream out loud (or quietly, just for yourself). Users create themed pinboards—everything from fashion and recipes to career goals and wedding visions—without the pressure of public validation. For me, it’s a stress-free zone where I can pin to my heart’s content without worrying about what anyone else thinks.

At its core, Pinterest is a powerful, visual, goal-setting tool. Whether you’re mapping out New Year’s resolutions, planning your dream vacation, finding apartment decor, or just saving outfit ideas for next week, Pinterest makes it easy to visualize your goals. The process is simple: scroll, pin what speaks to you, and watch as your board takes shape. Start broad, and soon Pinterest’s algorithm will learn your vibe, tailoring its suggestions to help you build a vision board that’s equal parts aesthetic and aspirational.

That’s one of my favorite things about it—the more you interact with pins (saving, clicking, sharing), the smarter your feed becomes. It’s like the platform quietly gets to know you, suggesting content that aligns with your evolving interests and goals. And yes, this is similar to other social media platforms that create algorithms, but Pinterest differs in the way that it virtually eliminates pressure to get likes and comments.

I’ve stumbled upon new hobbies, recipes, and even forgotten hobbies this way. As a college sophomore learning to cook for myself, Pinterest has been my go-to sous-chef.

Another underrated feature? Collaborative boards. They’re perfect for group projects, planning trips with friends, or decorating a shared space with roommates. You can all contribute ideas in one place, keeping things organized and visually cohesive.

Pinterest also fuels curiosity in unexpected ways. I’ve followed film quotes down rabbit holes that led me to new favorite movies, and I’ve explored niche topics I never would’ve searched on my own. Unlike Instagram or X, where metrics like likes and retweets dominate, Pinterest feels refreshingly quiet. There’s a comment section, sure, but engagement is low-key, allowing you to browse in peace.

It’s a reminder that social media doesn’t have to be performative. With mindful scrolling and intentional curation, Pinterest can be a tool for personal growth—not just another platform for comparison. Of course, it’s still easy to lose track of time while deep-diving into “cottagecore kitchen” or “future home office dreams,” but at least the scroll feels purposeful.

Getting started is easy. Just search a topic you’re interested in, start saving pins to a board (or create a new one), and let your curiosity take the wheel. Whether you’re setting goals, picking up new hobbies, or just looking for a creative outlet, Pinterest offers a space that’s equal parts calming and motivating.

So if you’re looking for a more intentional, inspiring alternative to the social media status quo, open Pinterest, start pinning, and see where your imagination leads.

Sophia Sostrin is a third-year student at UW double majoring in Journalism & International Studies. She's from San Luis Obispo, California and spends any free time reading at the beach or hanging out with her dog while she's home.

A fun fact about Sophia is that she has dual citizenship with Switzerland! And, she's a huge music junkie, loves watching sports & is addicted to true crime documentaries.

Creative writing is her passion and she's stoked to share her work!