1. Flavors that excite
My favorite Glossier product, the Balm Dotcom serves this point. Berry, mint, mango, coconut, they got it all. And just when you think this product cannot get better they collab with Momofuku Milk bar to create Birthday Balm Dotcom, a sparkly delicious solution to all my chapped lip issues.
2. Glossier play
This new line of products will provide you with the extra silver sparkle or tint of pigmented color that you never knew you needed.
If Glossier did not do enough already, now they make clothes too.
A post shared by Glossier (@glossier) on Oct 17, 2019 at 9:33am PDT
4. The interactive shopping experience
Testers for every product are provided, and to elevate the shopping experience even more, after iPad checkout, purchased items come to you via a pink conveyor belt.
And of course, there are selfies, selfies, and more selfies.
A post shared by Glossier (@glossier) on Nov 20, 2019 at 10:36am PST
5. Do it for the aesthetic.