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My Three Favorite Online Jewelry Businesses

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This article is written by a student writer from the Her Campus at Virginia Tech chapter.

I have always been an avid jewelry lover. I mean, what can I say? I am my mother’s daughter. One of the few things I will splurge on is jewelry. I find myself constantly looking to add a new ring, necklace, bracelet, anklet, or earrings to my jewelry collection. Online jewelry shopping can be tough; you have to do a little extra digging to ensure you are getting true quality pieces. I greatly appreciate suggestions from my family and friends on which online jewelry businesses carry the best pieces. Below are three quality online jewelry businesses that carry some of my favorite beautiful, long-lasting pieces. 


XIXI is a jewelry brand owned and created by television personality, actress, and singer Adrienne Houghton. Some of my favorite collections from XIXI are the Faith and Familia collection, the It Is Written collection, the Heirloom collection, and The Butterfly Effect collection. Not only is the design of the pieces absolutely stunning, but they come in the most aesthetic packaging with a personal message. Usually, I do not save the packaging when I order online jewelry items; however, I have kept every box from XIXI. 

Instagram: @xixi

Website: shopxixi.com


Abbott Lyon is a global luxury jewelry and accessory brand. My favorite piece from this jewelry business is the Personalized Initial & Birthstone Necklace which is offered in luxury silver plated stainless steel, luxury 18k gold plated stainless steel, and luxury 18k rose gold plated stainless steel. The necklace is water, sweat, and heat-resistant as well as nickel free. It is definitely a signature piece to add to your jewelry collection. 

Instagram: @abbottlyon

Website: http://us.abbottlyon.com


Precious By Kate is an online handmade jewelry business based out of Honolulu, Hawaii. This jewelry business offers stylish yet affordable pieces to wear every day. My favorites from Precious By Kate are:

a) the Crystal “Mariposa” Colorful Butterfly Huggies.

b) the “Mariposa Kisses” Custom Crystal Initial Butterfly Necklace.

c) the “Mariposa” Colorful Butterfly Anklet.

If you are looking for dainty pieces that you can style with everyday outfits, then Precious By Kate has exactly what you need. 

Instagram: @preciousbykate

Website: http://preciousbykate.com

Flowers0234 Edit
Courtesy of GLDN
Simone Smith

Virginia Tech '25

I am a junior at Virginia Tech pursuing a degree in Public Relations. I enjoy painting, hikes with friends, sunsets, and finding new music.