If you’ve been in tune with luxury skincare the last few years, then you’ve probably heard of Glossier. The skincare brand, founded by 32-year-old Emily Weiss, has developed a cult following through strategic use of social media, pop-up shops, and simple but warm branding and advertising.
As someone who’s been bitten by the Glossier bug, I can attest to the sheer awesomeness of this brand. I was introduced to Glossier by a fellow Her Campus member a few years ago, and I’ve been obsessed ever since.
I can’t explain exactly what makes Glossier so special, but I know why the brand has caught and kept my loyalty for years. Glossier isn’t just makeup; it’s skin. One of the brand’s mottos is “skin first, makeup second” and they remain undyingly loyal to these words.
Glossier is the first skincare and makeup brand I’ve tried that truly prides itself on minimalism. Branding and packaging are minimal, advertising is tastefully simple, and the products are the icing on the cake. Instead of aiming to cover or hide imperfections, Glossier products help turn those little bumps and beauty marks into something you’ll love. For that, I’m forever grateful.
Growing up, I had THE WORST skin. My teenage face was constantly riddled with pimples and acne scars, all of which followed me into my twenties. I invested in the best foundations, concealers, and powders to help hide all those imperfections that made me eternally self-conscious.
For a while, I thought I’d found my fix. I woke up every morning and layered makeup on my face until my skin looked flawless. There was just one problem, my skin wasn’t flawless, and covering it up every day didn’t do anything to help that fact.
The first time I tried Glossier, I wasn’t sure how to feel. Their Perfecting Skin Tint provided a light, moisturizing coverage that was wildly different from the thick cream foundations I’d grown used to. The Stretch Concealer improved my imperfections, without giving the appearance that I’d completely painted over my skin. It took a while, but the more I used their products, the more I fell in love with them.
Glossier products never made me look like anyone else, they helped me look like myself. I could cover my face in Glossier, and I still recognized myself when my makeup came off at the end of the day. I started focusing less on covering my skin with makeup and more on improving my skin without it, and Glossier was there every step of the way.
Now I’m a Glossier girl for life. I’m proud to say I own almost all of their products (including a super-cozy sweatshirt I don faithfully), and I’m always waiting for the next release. But I feel like Glossier deserves the hype.
Glossier’s is only going up from here. They’re releasing a steady stream of new products, including a body wash and super luxurious body cream, and even a new perfume, “You“.
You can check them out here. If you need some suggestions, a few of my favorites are Boy Brow, Wowder, Priming Moisturizer Rich, Coconut Balmdotcom, Cloud Paint, and You.
-HCXO!