Tell me where'd you get your clothes from; I won’t be shy and not share the most exciting thing, which has just so happened to change the fashion revolution: Rent the Runway. I came across Rent the Runway so late and I want to change that for all the girls out there that are currently where I am, especially in college, limited funds and huge dream closets.
If there’s one thing you should know about me it’s that I love sharing stories, so without further ado here is my Rent the Runway story. One day I was in an extremely riveting lecture about something or other. Of course, paying very close attention to my professor… wrong! I was listening to them but of course, I was multitasking because the key to college is: learn how to listen and online shop at the same time. While I was shopping for my birthday outfit, my carts were filled with many desires, yet my bank account empty. Then *pop* while scrolling through the Instagram feed I scrolled across the “Rent the Runway” Instagram. I clicked through and proceed to the website.
From that day on, I did loads of research on how the company worked, what people felt about renting clothes; was it like sharing a closet with your friends or was it even better? One of my close friends told me she rented all her high school dance dresses from the site including her prom dress. I was smitten! I wish someone had told me about this company before. After a week, I decided to give it a whirl, especially because it was my birthday month. I received such exciting items that I thought I was never going to be able to afford in college. I never received so much joy from reused items. It was like my own runway, my personal fashion week turned into a month and I didn't want to give them back.
People may think that fast fashion is the college way. For example brands such as Forever 21 & H&M but this is not fast fashion, this is the recycle fashion revolution. I think it’s so important to be able to rent items that can bring someone confidence, wear something that they will remember, and bring brand awareness to new brand stories. Especially for young women today.
Even though my experience was one I will never forget, I will not stop talking about it and spreading the word. We should be able to share our wardrobes for the fraction of the cost. I mean I wish I could shop Net-A-Porter weekly, but why buy something I am only going to wear a few times, rather than rent items I know I will wear meaningfully a few times and return to get new items. It is a revolution, and all it takes is a little trust that having something new to wear can give you a load of confidence, which makes you want to share it with the world.
I thank you, Rent the Runway, for sharing your library of clothes, thank goodness Rent the Runway is only a click away.