Social media has numerous queens. One of the biggest of these queens is Kylie Jenner. Now we all know who Kylie Jenner is a member of the infamous Kardashian-Jenner clan and owner of Kylie Cosmetics. As a prominent celebrity and social media figure, Jenner has a massive influence on her audience. Consequently, she’s become somewhat of a role model for much of our generation, as well as the rising generations. However, if you take a deeper look at Kylie Jenner, you’ll realize she’s not exactly sending the best messages when it comes to self-love.
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For one, Jenner has done a lot to alter her appearance. This includes everything from lip fillers to plastic surgery. Now, there’s nothing wrong with such things on their own- it’s the extent to which they’re used that becomes the issue. On top of that, Kylie is only 21, implying that her procedures were likely done much before this age. In a way, Kylie sends a counterproductive message of self-love. Rather than learning to embrace ourselves in our truest form, we’re taught to pay to make a change. It’s as easy altering aspect of your appearance, instead of learning to appreciate what makes you unique. This message is as dangerous to young, formidable girls, as it is to aspiring models or influencers. We see so many trends of young women surgically altering their appearances in order to “look like a Kardashian”. These women are being taught to conform to a trend, rather than build appreciation for what they have, as well as project that confidence on to others.
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Kylie, along with many influencers, is a big “supporter” of fitness teas. By supporter, I mean paid sponsor. There’s no proof of her, or any influencer, genuinely using these products as a part of their fitness regime. However, it’s pretty clear any kind of magic weight loss solution is probably not reliable or completely healthy. By continuously endorsing such products, Jenner feeds into crazy weight loss fads. In hopes to achieve the “Kylie Jenner look”, women may not only try such teas, but also give in to crash diets and extreme workouts. While they’re hoping to get a dream body fast, they’re actually harming themselves physically and mentally. Physically, your body is not shedding that weight in a healthy manner, receiving proper nutrients, and will most likely not be able to sustain such a quick loss. Mentally, fitness is not a journey of building confidence and self-love through progress, but becomes a constant race to make fabricated deadlines promised by staged endorsements. Rather than be proud of the progress they’ve made, women become critical and frustrated when working on unrealistic timelines.
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While Jenner is not entirely negative, controversial aspects of her lifestyle and marketing tactics can actually prove to be detrimental to our girls. Rather than use her power and influence to create new mentalities, she prioritizes fame, fortune, and aesthetics.