With the internet being so easy to access, it has become easier for independent artists to find an audience and let their work be known. As a result, a variety of movements, collectives, and scenes have found a way to pave their path. The independent art scene in Puerto Rico is no different. Recently, many artists from a variety of disciplines have found platforms that have made it easier for them to share their work. In addition, small businesses such as Electroshock in Santurce and Rio Piedras, bars like Off The Wall in Mayaguez, and libraries like La Casita Books and Gifts in Aguadilla have provided up-and-coming artists a space to display their talents. “Puerto Rican Women Killing It in the Independent Art Scene” is a series of interviews that provides a glimpse at some of the women who have recently gained recognition in the art scene. Though the artists are asked similar questions, some are asked queries surrounding their work, specifically.
Alana Cruz is a swimwear designer and creator who owns Tropicala Swimwear.
What got you into clothing, specifically swimwear?
My interest for swimwear was always there because I would never find swimwear that I would love, how it would fit me, and I would think “if I had the opportunity to design, it would be this way and that way.” I had always loved the idea of making clothes but I never knew how to knit and I didn’t have a sewing machine. My mom always had one and I would ask her if I could borrow it, but I didn’t know how to use it and I would end up messing up. In 2012, when I was pregnant, I would never find clothing and in that Christmas my father gave me a sewing machine as a gift. So I started looking for tutorials across the internet and little by little I started making my own clothes, simple pieces, and in 2017 I decided to take a basic course in swimwear, which was what grabbed my attention the most.
How did you develop your style?
I love simple yet informative designs. I am still in the process of development, experimenting, and learning.
How has it evolved through the years?
In the year and a half I have worked, I feel I have been very consistent. In a few years, I think everything will be very different.
What are some of your influences and inspirations?
What inspires me the most is the Puerto Rican lifestyle, besides the beach and its positive vibe. We live in an island where summer is active 24/7 and a day at the beach is always great. I would celebrate everything at the beach, including New Year’s. For me, it is the perfect place to connect and be myself.
Is there any other form of art you wish to pursue? If so, what field and why?
Recently, graphic design and photography have captured my attention. Maybe they attract me cause I want to do everything related to Tropicala, and to be developed in the same place. It isn’t something that I have in current agenda, but who knows what the future might bring.
What do you think about the current state of the arts in Puerto Rico?
I think it’s on a right path, but there’s a lot to be done. I think there’s an interest awakening that we should take advantage of. Besides that, I think we should encourage the interest from an early age because not everybody wants to be an engineer or doctor. There are a lot of us who like to express and develop ourselves in a different way from that which society has deemed normal.
What do you think about the current state of the independent scene in Puerto Rico?
I like what’s going on in Puerto Rico. I think Hurricane María was that slap in the face that woke up everybody who wasn’t sure if they should start their project or not. A lot of us have taken the step and, contrary to what many might think, it isn’t easy to do. What I know is that if it’s something that you really love, there won’t be a way for you to fail because even the negatives will show ways in which to get better and continue moving forward.
If a young girl came up to you and said she wanted to be an artist, what would be your advice for her?
Go for it! If you have a real desire, nobody will determine what you want and at the end you will be responsible for achieving your dreams. A lot of people will say, “what will you do as an artist?” But for me, success is not measured in currency, but with the satisfaction that one can feel in the production process and looking at the final product, thereby realizing what you’re capable of. Do you have any idea how many people in their 50’s and 60’s are leaving what they’ve done their entire lives in order to follow their dreams? That wouldn’t be happening to them if they had followed their hearts from the beginning.
What is your biggest goal right now?
My biggest goal right now is to continue growing in this industry and have my own space to create in a continuous way in the island..
What do you seek to achieve with work?
Aside from personal satisfaction, I would love to serve as an inspiration to those who feel insecure about being successful in their passion. Nothing is impossible.
Follow Alana Cruz and Tropicala Swimwear on Instagram
All of the pictures in this article were provided by Alana Cruz.