If you could get 10 minutes of anyone’s time, who would it be? Now write it down. Who is this person? Is it the governor, a high-profile business leader or a shareholder at a reputable firm? Knowing who you want to reach out to and how to write those emails has to be a number one priority on your list. Write an effective email and people will respond. Even though it might seem like a “no-brainer”, there are a few little details that these busy and important people take into account when deciding if they should even pay attention to an email or not. Don’t forget, you want to establish a relationship with this person so you want them to see the utmost and highest level of professionalism in you. So think before you send.
1. Don’t ever start writing an email without knowing who the recipient is…
Remember, these are busy and high-profile individuals. You want them to respond to your email ASAP! If you mix up a last name or even just a common mistake between a “Ms.” and “Mrs.” you will seem inaccurate. Always know the recipient of the email properly so that you can address that person with their title.
2. Don’t forget to start with a formal salutation…
With business communications-emails are the most effective way to get work done and to build relationships- so salutations are extremely important.”What’s up bro” or “dimelo papi” are erased forever (yes, not even joking). Perhaps, you want to use a more formal greet like “Dear Ms. Doe” or “Greetings Mr. West.”
3. Don’t leave the subject line in blank…
Do include a heading in the subject line. With the number of emails that populate on people’s inboxes, it is crucial for you to write a subject. Realize that these people have to want to read your message so don’t give them reasons not to.
4. Don’t forget to check spelling and grammar…
This could be a real turn-off. If you think that this type of communication doesn’t have to be perfect, think again! This message that you are sending represents you, and if you know well about self-branding, how you write reflects how thorough you are.
5. Don’t write a novel…
Email is meant for brief form of communication. People usually are running to back-to-back meetings when they are sifting through their emails. If they see an email too long, they automatically send it straight to junk mail. Don’t let this happen to you!
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