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UNCO | Culture > Entertainment

‘The Amazing Digital Circus’ is An Indie Animation Success Story

Emerson Kriss Student Contributor, University of Northern Colorado
This article is written by a student writer from the Her Campus at UNCO chapter and does not reflect the views of Her Campus.

“Indie animation” refers to any animation wholly funded and produced by a non-corporate-run party. In the modern internet era, indie animation is most often found for free on YouTube. But many indie-animated shows struggle to get off the ground and gain big followings, much less accumulate a large, dedicated team of people working on the project behind the scenes.

That was, until The Amazing Digital Circus debuted on YouTube in October of 2023. Directed and written by Gooseworx and funded by indie-animation studio Glitch Productions, Digital Circus currently has 8 episodes on YouTube with a collective 1.2B views. Yes, that’s billion with a capital B.

Just over a month from its final episode, Digital Circus continues to cement its place as an indie-animation trailblazer. As someone who’s been watching since first teaser dropped, I want to take a moment to step back and commemorate all that makes this show so special to the indie community.

From Humble Beginnings to Instant Hit

The Amazing Digital Circus (TADC) is Glitch Productions’ second collaborative show with an outside creative lead, and their fourth show overall. The show’s first official trailer was posted to Glitch Productions’ YouTube channel in September 2023, with the pilot following just a month later β€” to astonishing success.

I remember my utter shock and excitement when the pilot amassed 1M views in just 3 hours, becoming the fastest-growing video on Glitch’s channel. By one month, that view count had grown to a staggering 100 million, and Glitch’s subscriber count grew from two to five million.

In an X post from November 2023, Glitch stated: “It’s so clear to us now that the world wants more high quality [independent] animation,” demonstrating a huge first step in growing the indie animation YouTube scene β€” and I couldn’t be more proud of Glitch for it.

A never-Before Seen Deal

To me, TADC would’ve already cemented itself among the great Pantheon of indie-animated projects by its YouTube success alone. But then, in September 2024 β€” just before the 3rd episode was set to release β€” the unheard of happened: Glitch Productions announced that The Amazing Digital Circus would be coming to Netflix.

Even being new to the indie-animation scene, I knew how huge this was. An indie show coming to a major streaming service only two episodes into its run was incredible, but even better was the accompanying promise on Glitch’s part in the announcement post on X: “We are still fully self-funding TADC, still get full control of everything and will still continue to always drop episodes first on YouTube!”

Maintaining control over the show means it will never be canceled by the corporate interests of Netflix, a fate that far too many animated shows have faced: shows like The Midnight Gospel, Q-Force, and to my own personal grief, Inside Job. I hope the entertainment industry was watching when TADC entered Netflix’s top 10 most viewed shows in its first week on the platform.

The Grand Finale

With only one episode of TADC left, the hype around the show is bigger than ever. After being utterly hooked by episode 8, I was already pumped enough to hear the finale would be an hour long.

But then, as an additional surprise, Glitch announced the final episode would be screened in theaters starting June 4, 2026. In the same year that Markiplier’s Iron Lung film adaptation dropped and fellow indie-animator Kane Pixels is set to release his feature-length Backrooms film, it seems that the world of indie projects is finally getting the attention it deserves.

But change takes time to happen. Many fans are upset that the Digital Circus finale is releasing two weeks ahead of the YouTube release. They see it as a breach of Glitch’s promise that episodes would always come to YouTube first and fear seeing spoilers.

Glitch CEO Kevin Lerdwichagul shared to YouTube and X that two weeks between a theatrical and digital release is “unheard of” for most theaters, and that theaters originally wanted there to be at least a month before its YouTube release. He shared the community’s frustrations, but stated that getting a YouTube animated series into thousands of theaters “opens the door not just for us, but for many creators, many projects, and the future of original, creator-led storytelling.”

Glitch’s transparency is a breath of fresh air, and though its reassurances won’t soothe everyone, I think it’s important to remember that Glitch is just one indie animation company. The work it’s doing to change industry expectations is important and has already yielded impressive results. Being a trailblazer is an uphill battle, and one that aims to pave the way for others to follow.

I got tickets to see the finale the day the announcement was made, but I’ll definitely be watching the YouTube release on June 19, too. All I can hope is that fans attending the theatrical release will keep those who can’t in mind before sharing anything online. And if you can’t see the episode in theaters, remember that you’ll still be supporting Glitch, The Amazing Digital Circus, and indie animation by watching the YouTube release.

Emerson is a junior pursuing their Bachelor's degree in English (Literature, Culture, & Creativity) at the University of Northern Colorado. In addition, she is minoring in Writing, a member of the Crucible, and a soon-to-be Master's program student.

In his free time, Emerson enjoys reading, writing, playing video games, crocheting, tap dancing, and watching movies & shows. They are super excited to add to this list of passions through joining Her Campus!