We got the chance to talk to eyewear designers and Transitions ambassadors, Coco & Breezy. The sisters gave us their style tips for this winter and how they manage to run a business while always managing to stay ahead of the trends. This talented pair also created what’s called the “third-eye” sunglasses, inspired by Prince, read about their life changing lenses here!
What inspired you to become eyewear designers?
It started off as a hobby. We would create eyewear for ourselves to block all of the eye contact with people who bullied us. As we grew as business women and our confidence grew, we no longer had to hide behind our eyewear. Now, we are very passionate in educating our generation about the importance of eyewear. We are creating a culture and eyewear is a part of that world. We love designing eyewear. Our favorite quote that we live by, “our eyewear is the outfit and your clothing is the accessory.”
How has your social media presence helped your business?
Social media has helped our business gain brand equity. It’s important for us to make our consumers emotionally connected in the most authentic way.
What are your top 5 winter style tips?
- Layers are always fabulous! We love to pair turtlenecks with button down shirts.
- Wearing our eyewear with Transitions lenses. We love pairing our fashionable eyewear styles with Transitions because you only need one pair when you’re out and about.
- Boots with cute thick socks!
- We love a nice thick sweater!
- A red lipstick is always a win and pairs perfectly with fun eyewear!
How does your style make you feel more confident?
Being true to ourselves and wearing what makes us feel comfortable is what makes us feel confident! That’s one of the reasons we love eyewear so much and with the option to add Transitions lenses – you can accentuate your style with a variety of colors and fit any frame.
What advice do you have for young girls with an entrepreneurial mindset?
Understand, what we call the roller coaster effect. You have to go through your ups and downs to understand the bigger picture.