We live in a world where social media is one of the most powerful platforms one has access to on a daily basis. In fact, social media, as a whole, plays a pretty big role in our lives. If you are thinking about being an entrepreneur or starting your own business, any social media platform is a great place to create an audience.
People might be wondering how do people get so many followers? They don’t buy them (I mean some people do), but here are some other tips to help you gain more followers without having to bring out your credit card.
1. It's All About The Caption
When you are scrolling on Instagram, do you usually focus on the photograph or the caption?
Usually, it’s both. What you say in the captions of your photos really does matter. A great tip to create captions for your posts is to make it meaningful and relatable for someone else to take the time to want to read it. A good Instagram post provides context, adds personality, and inspires your audience to take action.
The key way to do that is to think about whether or not your caption gives more depth to the topic your photo is portraying. In other words, your caption has to give information in order for it to receive attention from an audience.
2. Focus On The Niche Of Your Instagram
As human beings, we are very complex. It might be hard to decide what it is that you want to focus on in your Instagram. A niche is usually something that you can go on and on about for hours at a time.
For example, my niche is lifestyle. I can go hours and hours talking about tips to help your life go a little more smoothly. I am constantly generating ideas to help handle our busy everyday lives. I own a bullet journal that allows me to create a planner that benefits me and my personal lifestyle. I also started my own blog and YouTube channel to allow me to share these tips with the public.
A niche isn't always easy to figure out. We all have a wide range of hobbies and things that we enjoy doing in our free time. The best way to find your niche is to experiment. Find one in which your hobbies or interests give you the most joy when talking about them. Once you find what that is, think about what you want to contribute to this topic. How do you want to influence other people to want to see your content? Don't try to become someone that you're not. Find something that you have an interest in and don't mind spending hours talking about. Then, create your content.
If you want to know more ways to create content for your social media, stay tuned for my next post where I'll talk about how to create content for your social media.
3. Call To Action (CTA)
Ultimately, you want people to engage with your posts. I mean if no one is engaging, you’re basically talking to yourself. Ways your audience could take action is by answering questions, tagging a friend, clicking the link in your bio, using your hashtag, and so much more.
A way to get your followers to take action on your posts is to ask questions. Use the 5 W’s (who, what, when, where, and why) to encourage others to engage in your posts.
I hope these tips help you gain more followers and get more engagement in your social media posts.