On November 2, 656 glamorous UF Gators got the makeover of their dreams.
From 11 a.m. to 4 p.m. in the Reitz Union Bookstore, beauty aficionados at the University of Florida took part in the Her Campus x L’Oréal Paris Glam Tailgate Tour. The heavily-anticipated event was a roaring success, combining the usual UF game day spirit with a fervor often reserved for Black Friday deals. (Only, this day preemptively knocked Black Friday’s socks off because everything was free!)
Attendees were greeted with professional hair and beauty consultants, instant photo ops and a totes cute Her Campus promotional goodie bag upon arrival. While the line stretched across the entire ground floor of the Bookstore prior to opening, the wait was anything but dull — the thrill of participating in a complimentary, school-wide hair and beauty event fuelled the high-energy vibe that came to define the tour’s UFL stop.
The star of the show was, of course, the superb line of L’Oréal Paris makeup and hair color products.
More than 13 bold shades of L’Oréal Paris Infallible Paints/Lip were featured, including the standard collection and special variations like metallics and mattes. Among these, the most popular colors were Infallible Paints 324 DIY Red, a deep red perfect for date night, and 342 Tongue Tied, a subtle, full-coverage matte. Newcomers to the world of liquid lipstick were especially drawn to the L’Oréal Paris metallic tints, which marry glam glossiness with a fun, metallic vibe.
At the lip bar, participants were treated to the full movie star experience. Sitting on a director’s chair that faced a Hollywood lighted vanity mirror and an array of liquid lipsticks, each person had an Infallible Paints/Lip shade applied to them by professional makeup artists. (Talk about every girl’s Cinderella moment!) Theirs to keep, they’d store the lip product in the clear goodie bag and walk across the pink carpet for phase two of the L’Oréal Paris transformation: the salon.
Here, hairdressers applied L’Oréal Paris Colorista 1-Day Spray to all hair types, setting the desired hue as modern highlights. What attendees loved most about the spray was that it not only showed up on their hair as a vibrant, highly-pigmented tone, but that it washes out in one day, making it perfect for parties, special events or a fun night out. Visitors and our very own Her Campus UFL team raved over the Hot Pink and Silver finishes.
After the salon followed a 180-degree photo booth (complete with Her Campus props!) and the opportunity to win more products. Attendees then had the chance to take a flat lay of their L’Oréal Paris Infallible Paints/Lip and Colorista 1-Day Spray in the Instagram photo spot (a fluffy, white mat every good ‘gram influencer owns) and promote the lines on their social media accounts. They walked away with celebrity makeovers, a goodie bag full of fabulous L’Oréal Paris products and a photo print commemorating this once-in-a-lifetime experience.
The entire Her Campus UFL team had a blast seeing so many students bond over a mutual excitement for #LorealParis beauty products and HCXO love. Thanks to everyone who stopped by the UF bookstore for the Glam Tailgate tour!
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