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UCT | Style > Fashion

The Fashionable Connection: Roblox’s “Dress to Impress” Meets Victoria’s Secret

Updated Published
Zayaan Mansoor Student Contributor, University of Cape Town
This article is written by a student writer from the Her Campus at UCT chapter and does not reflect the views of Her Campus.

Is it just a coincidence, or is the universe giving us a little nudge into the world of fashion? With the recent explosion in popularity of the Roblox game, ‘Dress to Impress’, and the relaunch of Victoria’s Secret, what is it about this intersection of gaming and high fashion that has all the girlies buzzing? Did the rise of ‘Dress to Impress’ help pave the way for the revival of the Victoria’s Secret relaunch?

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What Is Dress to Impress?

If you haven’t checked out ‘Dress to Impress’, where have you been hiding? If you’re all about tapping into your inner fashionista and whipping up outfits that could earn you five-star ratings, this is the game for you – but beware of the competition and playful criticism. Let’s be real: who doesn’t love the thrill of crafting the perfect look during a quick “study break” or the validation that comes with a well-assembled ensemble? But be careful – with the fun of competition comes the occasional heartache of an unjust voting system. You know the struggle: when your masterpiece gets overshadowed by someone’s last-minute creation. Ouch!

When Virtual Fashion Meets Real-World Revival

Since ‘Dress to Impress’ skyrocketed in popularity across all age groups, I couldn’t help but notice that it synced up perfectly with Victoria’s Secret’s grand revival. For those who grew up during the golden age of Victoria’s Secret, this comeback was like a nostalgic blast from the past. It’s the players of ‘Dress to Impress’, who have pointed out how the game’s avatars and runway looks echo the trendy fashion of the early 2000s – think flirty silhouettes, bold colors, and that unmistakable glam that defined an era!

‘Dress to Impress’ caters to the younger fashionista – those who love to strut their virtual stuff – and the return of Victoria’s Secret honoring the brands iconic past, we’re seeing these younger players familiarize themselves with the legendary “Angels” of Victoria’s Secret: Kate Moss, Candice Swanepoel, and Adriana Lima. With this relaunch featuring the first female-only lineup of performances at the Victoria’s Secret Fashion Show, the event became the epitome of divine feminine energy.

What’s truly exciting is how this overlap brings different generations together. Younger players who may not have been around during Victoria’s Secret’s heyday are now discovering the names of these legendary supermodels through gameplay. Imagine kids born around 2014, who have only heard stories about the iconic fashion shows, now getting a taste of that glamorous world through their avatars. It’s a beautiful reminder that self-expression knows no bounds – it can take many forms and has no age limit. As the beautiful Alex Consani mentioned in her interview before the show, the reason she is part of the relaunch as one of the younger, new faces is because of her consistent self-expression throughout her life, where no societal norms or expectations could shake her sense of self.

At the end of the day, both ‘Dress to Impress’ and the revitalized Victoria’s Secret highlight a key truth: self-expression is timeless and limitless. Whether you’re decking out your Roblox avatar in the latest virtual trends or rocking a niche look that holds personal meaning, the ability to express who you are is what truly matters. Fashion is not just about clothes; it’s about storytelling, creativity, and empowerment – even when that execution happens virtually.

So next time you log into Roblox, remember: your style – whether in a pixelated universe or in the real world – is a celebration of you. So, get ready to mix, match, and express yourself in ways that resonate with who you are, because the runway is yours, no matter the platform.

Hi all! Zayaan is a UCT second-year humanities student majoring in English Literature and Psychology.
When she’s not immersed in the world of Sims, you’ll find her cozied up with her cats and a new crochet project.
She’s passionate about weaving stories — both with words and with yarn — and has a knack for turning a quiet afternoon into a creative whirlwind. Zayaan also believes that any day is better with a cat nap…or two.