If you’ve been anywhere near social media over the past year (and especially the last few weeks), you’ve likely encountered the messy, confusing, and endlessly entertaining feud between two of the biggest blonde Internet personalities: Alex Cooper, the Call Her Daddy host and founder of the Unwell Network, and Alix Earle, the University of Miami TikTok queen and “Hot Mess” podcaster.
The drama spans over a year, involves shady TikTok captions, deleted Instagram posts, a polarizing Netflix reality star, and even a cameo from Barstool Sports’ David Portnoy. For everyone who is “highly confused,” here is your complete guide to the Alex vs. Alix Saga.
Who Are the Key Players?
Alex Cooper (31): Host of Call Her Daddy and founder of the Unwell Network. She built a media empire by signing top creators.
Alix Earle (25): TikTok’s original “GRWM” queen, host of the Hot Mess podcast, and season 34 runner-up on Dancing With the Stars.
Brianna “Chickenfry” LaPaglia: Barstool Sports personality and friend of Alix who got pulled into the drama in April 2026.
David Portnoy: Founder of Barstool Sports, former home of Call Her Daddy, and an ongoing commentator on the feud.
Act I: The Honeymoon Phase (August 2023)
The relationship started off perfectly. In August 2023, Alex Cooper launched The Unwell Network and signed Alix Earle as one of her flagship talents. Alex gushed at the time:
“Alix took the U.S. by storm… I feel honored to be at a place in my career where I can pass along knowledge and advice for a new generation of creators to flourish.”
By September 2023, Alix’s podcast, Hot Mess, officially premiered under Unwell. Everything seemed fine.
Act II: Cracks Begin to Show (Late 2024 – Early 2025)
December 25, 2024: Alix’s father, TJ Earle, hinted at “hard conversations with people” on an episode of Hot Mess, leading fans to suspect behind-the-scenes tension.
February 7, 2025: Fans noticed Alix skipped the Unwell Super Bowl party in New Orleans despite being in town. The speculation of a feud went viral.
February 25, 2025: Variety dropped a bombshell: Unwell had dropped Hot Mess. Sources said SiriusXM would no longer sell ads for the show, and Unwell renounced all rights so Alix could “explore future opportunities.”
February 26, 2025: A source told US Weekly that the two “clashed over business” and that their friendship was over. Another insider added that Alix’s dad got more involved, believing Unwell’s moves were “not a smart business decision.”
Act III: The Silent Treatment & Denials (March – May 2025)
February 28, 2025: Alix hopped on TikTok claiming, “I also have no idea what’s going on.”
March 26, 2025: Alix announced she was pausing Hot Mess “for the foreseeable future,” adding she couldn’t “get into the details” of why.
May 22, 2025: Alex denied being the reason Alix stopped podcasting. However, in a Wall Street Journal interview, Alex cryptically referred to the departure as “behind the scenes, a little bit of a hot mess” — a clear nod to Alix’s podcast title.
Act IV: The “How Much Time Do You Have?” Moment (August 2025)
On August 1, 2025, Alix seemingly prepared for war. In a TikTok, she said:
“My co-star told me that I can start shit today. I have so much information. We could go.”
When a commenter asked, “Yes, tell us what happened with Alex Cooper thank you,” Alix replied: “How much time do you have?”
The Internet lost its collective mind.
Act V: Passive Aggression & Britney Spears (October 2025)
In October 2025, Alex posted an Instagram highlight of Unwell events in Vegas set to Britney Spears’ “Circus.” Fans took this as a direct shot because Alix had just danced to that exact song on Dancing With the Stars. The post was quickly deleted, but screenshots lived forever.
Act VI: The Boiling Point – April 2026
After months of subtle jabs, the feud finally exploded in April 2026.
April 10, 2026: Alix allegedly reposted a TikTok (from user TheBravoMom) calling Alex “awful” and accusing her of “profiting off women’s heartaches and failures.”
April 13, 2026 – Alex Fires Back: Alex Cooper posted a direct, scathing TikTok calling out Alix by name:
“Hey girl, the passive aggressive reposts and the likes… You’re going to need to get specific and just say what you’ve got to say about me. There’s no NDA. No one is stopping you. Stop hiding behind other people and just say it yourself.”
Alex added: “I know what happened, and so do you. So talk. Unless the fake narrative that you’re creating happens to be way more interesting than the truth.”
Alix’s Response: Alix didn’t post a direct rebuttal. Instead, she commented “Okay on it!!” on Alex’s video. Days later, she posted a video of herself watching Alex’s callout while laughing, captioning a pole-dancing video with “Sorry been busy filming this week” set to “You Don’t Own Me.”
Act VII: Brianna LaPaglia Enters the Chat (April 15-19, 2026)
April 15, 2026: Alex shared screenshots of DMs with Brianna “Chickenfry” LaPaglia after Brianna allegedly said she “hates” Alex. Alex wrote:
“Brianna, you coming online saying I’m a mean girl… I have never met you in my life.”
Brianna’s Response: LaPaglia fired back on TikTok, claiming Alix Earle told her everything:
“From what Alix Earle told me, Alex Cooper is a mean girl… When Alex signed Grace to Unwell, she called Dave [Portnoy] and said, ‘I don’t give a f*ck about Grace. I don’t give a f*ck about Brianna. All I care about is making money.'”
April 19, 2026: Alix posted a pole-dancing video to “You Don’t Own Me” and cryptically responded to a fan asking about “tea” from a viral TikTok: “doesn’t mean it’s true you’ll see.”
Act VIII: David Portnoy’s Two Cents
Throughout the feud, David Portnoy chimed in, claiming Alix was “too big” when signed to Unwell. He alleged drama over sharing the same PR person and a Carl’s Jr. commercial. His profound advice? “Go back to Carl’s burger.”
Where Are They Now? (As of APRIl 27, 2026)
Alix Earle has not fully spilled the tea yet, but she continues to tease it. Alex Cooper maintains she has “nothing to hide” and has moved on, calling the drama a “fake narrative.” Brianna LaPaglia is “patiently waiting” for Alix to tell her full side of the story.
The only thing everyone agrees on? This isn’t over.