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5 Black Owned Businesses to Support This Holiday Season

It’s that time of year when you have to start thinking about what to get your friends and family for the holidays. Gift shopping can be time-consuming and overwhelming, and I’m sure we can all agree that 2020 has been stressful enough. COVID-19 has taken a toll on small-business owners, especially those that are minority-owned. So, to show a little extra love and to make your holiday shopping experience easier than ever, here is a list of five Black-owned businesses to support this holiday season.


GOLDE is not only an incredible blog but is also the perfect one-stop-shop for the health and wellness lover in your life. They offer a variety of different health kits to get your health game back in check right before the new year. Oh, did I mention that their Instagram is so aesthetically pleasing it’ll make you want to get your life together overnight? 

Photo via @golde 

OUI the People 

OUI the People is a perfect brand to shop from for all of the body care enthusiasts in your life. What originally started off as a razor brand for womxn turned into a top-of-the-line body care brand for those with sensitive skin. Trust me, you can’t go wrong with an ALLURE Best of Beauty winning razor. OUI the People offers gifts that are practical and would be very much appreciated by almost anyone in your life. 

Photo via @ouithepeople 

Goodnight Darling Co. 

If you’re looking for a way to destress after a long day (or in this case, a long year) Goodnight Darling Co. is the perfect brand to help with all your self-care needs. From candles to fragrances and everything in between Goodnight Darling Co. has the best products for you or a loved one in your life that needs a little distressing. 

Photo via @goodnightdarlingco

Golden Girly Shop 

Loungewear is an acceptable form of fashion these days, right? Right. If you’re in the market for some customizable loungewear Golden Girly is a clothing brand with the trendiest, comfiest, and cutest loungewear sets. You can shop premade pieces on Depop or shoot them a DM if you would rather customize your clothing. Think comfy, cozy but make it fashionable. The perfect combo in my opinion.


Dorcas Magbadelo is a UK based artist who creates earrings, art prints, notebooks, and more fun things that you NEED this holiday season. Dorca’s art will spice up your life and your living space. If you go to her Instagram you’ll find a link to shop her Etsy, and society6 account to purchase unique art pieces that you will not be able to find anywhere else.

Roxanne is a senior Film and Media studies major at UCSB. She was born and raised in the Bay Area but has made Santa Barbara her home for the past five years. When Roxanne isn't writing or spending hours catching up on Youtube videos, you can find her working with children or at the beach with friends!
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