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Olay Body Signs Keke Palmer as Official Spokesperson of New Skincare-Inspired Collection

This article is written by a student writer from the Her Campus at UCLA chapter.

Olay Body has recently partnered with Keke Palmer for their largest launch ever, the Olay Body Skincare-Inspired Collection. Keke is an actress, singer, dancer and television personality who is most well known for her roles in “True Jackson VP,” “Hustlers” and co-hosting the GMA3 daytime talk show “Strahan, Sara and Keke.” The star is also set to host the reboot of 1990 MTV dating show “Singled Out” on Quibi. Putting so much effort into lifting both her life and career and being an ultimate girl boss, Keke is the perfect person to help launch this new line. 

The Olay Body Skincare-Inspired Collection contains products that have high quality ingredients that multitask and work overtime on your skin. Infused with ingredients like vitamin C, collagen and hyaluronic acid, the brand has created a line of deeply nourishing body care products that make skin healthier and stronger with every single shower. 

Olay has taken into account trends within the beauty space as well as consumer survey results, which has lead the team to dispell myths about body care including that using bar soap can strip your skin of moisture, the human body cannot make its own vitamin C and B3 has proven skin benefits. 

The new line offers Skincare-Inspired Body Washes with supercharged ingredients and Rinse-off Body Conditioners. The body washes visibly transform skin by using the power of hyaluronic acid, vitamin C and collagen for hydrated skin. The Rinse-off Body Conditioners are in-shower whole-body moisturizers that work to stop dry skin before it starts. The formula is infused with elements like shea butter, vitamin E and coconut oil, so you don’t need to apply moisturizer once you get out of the shower. 

Keke made the following statement regarding the launch:

“So excited to be working with a brand like Olay Body for 2020! It’s a brand that I literally grew up with. Last year was such a transformational one for me, starting GMA3, partnering with Olay Body for the first time for NYFW and now going into 2020 working on a long-term partnership with Olay Body for the brand’s biggest moment ever is such an honor. I’ve really been growing and elevating my personal brand at every corner and this product in particular is leveling-up with me”

These products are now available online and in retailers and drugstores nationwide, with each product costing less than $10. 

Alyssa is the Senior Editor of the UCLA Chapter of Her Campus. She is a 4th year Communication Studies major and Film, TV, and Media minor. In her free time, Alyssa loves working out, going to tons of concerts, and binging reality TV episodes. Contact Alyssa via email: alyssabonchick@me.com
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